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Dispute Over ‘Pulp Fiction’ Image

September 15, 2021 by Robert Marich Leave a Comment

Movie posters can become as beloved as their source material, which is driving an unusual lawsuit over who owns the key art image from 1994 crime yarn “Pulp Fiction.” The photographer who shot the iconic poster image of actress Uma Thurman lying on her stomach seductively puffing on a cigarette next to a large pistol claims he owns the imagery, and is suing “Pulp Fiction” … [Read more...] about Dispute Over ‘Pulp Fiction’ Image

Wrestling Toxic Fans Who Torch Cyberspace

April 6, 2021 by Robert Marich Leave a Comment

Justice League movie

As the nation’s political and social discourse gets coarse, it’s no surprise that movie marketers — who aim to engage fans — increasingly battle unwanted spurts of toxic fan syndrome.  “So-called toxic fans take up an oversized place in the media's and the public's imaginations,” writes Aaron Couch in an analysis article in the Hollywood Reporter. In 2019, fanboys … [Read more...] about Wrestling Toxic Fans Who Torch Cyberspace

Golden Globes Display Hollywood Civil War

March 1, 2021 by Robert Marich Leave a Comment

The adage that “the show must go on” shined with the Golden Globe awards Sunday, Feb. 28, on NBC Television presenting a clunky event that indicates Hollywood’s problems are deeper than just the Covid-19 pandemic. Withering press coverage criticizes the foreign journalists trade group that hands out the award for lack of black members and its exclusionary membership; this … [Read more...] about Golden Globes Display Hollywood Civil War

Scandal! Marketing Downplays Disgraced Actor

February 22, 2021 by Robert Marich Leave a Comment

Crisis film Hammer

Bad publicity over a suddenly disgraced actor has Hollywood’s publicity machine in high gear scrambling to minimize Armie Hammer in the latest marketing messaging for his two upcoming film releases. Hammer was exposed for communicating cannibalistic and sex-abuse desires toward women a month ago, creating a controversy imperiling audience reception for movies "Crisis" and … [Read more...] about Scandal! Marketing Downplays Disgraced Actor

Viewing ‘Hillbilly Elegy’ Via Politics

December 4, 2020 by Robert Marich Leave a Comment

Amy Adams stars

The Netflix movie "Hillbilly Elegy" is a lightning rod for attention as film critics and pundits find a stealth political undertone that irritates them. The searing family drama starring Glenn Close and Amy Adams is based on a 2016 memoir nonfiction book about growing up poor in economically backward America. The political buzz for the book and now Netflix movie directed by … [Read more...] about Viewing ‘Hillbilly Elegy’ Via Politics

Cinemas Reopen Cautiously Amid Virus Worries

September 1, 2020 by Robert Marich Leave a Comment

Comic-Con fan

Cinemas around the world are nervously piecing together comeback plans -- opening with social distancing, shoring up their corporate coffers with cash and restructuring operations to withstand lean times. It's a slow process made worse with deadline pressures but in the long run it should succeed. Cinema infrastructure is top-notch and audiences locked down by the … [Read more...] about Cinemas Reopen Cautiously Amid Virus Worries

Coronavirus: We’ve Seen This Movie Before

August 29, 2020 by Robert Marich 1 Comment

movie capital Hollywood

The torrent of predictions of the quick demise of movie cinema strikes me as tunnel-vision bordering on dishonesty -- and provably by simply looking at past history and ingrained human behavior patterns. Hey, if movie theaters are dead, then so are legitimate theater (Broadway), music concerts, theme parks, cruise ships and audience attendance at sports events. But the … [Read more...] about Coronavirus: We’ve Seen This Movie Before

Cyberspace Hosts ‘Advertiser Unfriendly’ Spots

November 21, 2019 by Robert Marich Leave a Comment

"Machete" licking Lindsay Lohan.

YouTube is selling advertising around its video streaming content that is raunchy, edgy and controversial—and the top prospect are R-rated movie marketers. Putting forward edgy content runs counter to a broad trend in online media like YouTube of stretching to provide image-conscious advertisers non-controversial content environments. “YouTube wants to help creators who … [Read more...] about Cyberspace Hosts ‘Advertiser Unfriendly’ Spots

‘Joker’ Trailer Presses Violence Buttons

September 26, 2019 by Robert Marich Leave a Comment

joker movie poster

Movie marketers aim to create marketing messages that elicit an emotional response from consumers, and “Joker” takes this notion to an extreme. A new trailer projecting film violence created a real-world uproar of worries that the Warner Bros. comic book adaptation of “Joker” will trigger unbalanced people to acts of mayhem. A New York Post story (see below) quotes … [Read more...] about ‘Joker’ Trailer Presses Violence Buttons

Disney Battles ‘Captain Marvel’ Trolls

March 10, 2019 by Robert Marich Leave a Comment

action hero for disney

"Captain Marvel" opens this weekend to blockbuster box office, but Walt Disney Studios didn't take any chances: the studio blunted anticipated bashing by online trolls. The online provocateurs were expected to knock star Brie Larson for her politics and also framing of a super-hero movie with a female hue. A Bloomberg News article by Anousha Sakoui says that "Larson faced … [Read more...] about Disney Battles ‘Captain Marvel’ Trolls

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