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‘Minecraft’ Ignites Rowdy Cinema Rally

April 13, 2025 by Robert Marich Leave a Comment

“A Minecraft Movie” delivered huge boxoffice, but with unexpected rowdy behavior in cinemas by some youthful moviegoers. The Warner Bros. Pictures adaptation of the hit video game generated a blockbuster $130 million domestically its opening weekend, April 3-6, which was double prerelease research tracking. To date, the parental guidance-rated (PG) movie starring Jack Black … [Read more...] about ‘Minecraft’ Ignites Rowdy Cinema Rally

Fan-Made Film Trailers Flourish

April 4, 2025 by Robert Marich Leave a Comment

Hollywood trade-news website Deadline.com blows the lid off the murky world of unauthorized, fan-made movie trailers. The trailers splice together bits from legitimate Hollywood content that is coupled with manufactured material, often created with artificial intelligence technology. (Pictured above is a screen grab of a fan-made trailer with John Travolta as Superman in a … [Read more...] about Fan-Made Film Trailers Flourish

Epic PR Clash ‘Ends With Us’

December 30, 2024 by Robert Marich Leave a Comment

The public relations and legal battle also veered into movie marketing issues. According to Baldoni’s attorney Bryan Freedman, the producer of the movie Wayfarer Studios “made the decision to proactively hire a crisis manager prior to the marketing campaign of the film, to work alongside their own representative with Jonesworks employed by Stephanie Jones, due to the multiple … [Read more...] about Epic PR Clash ‘Ends With Us’

Disney Star Ignites Political Storm

November 17, 2024 by Robert Marich Leave a Comment

Disney live action star

A Walt Disney Studios star imperils the marketplace reception of a reported $270 million film by taking a strong anti-Trump stand. It’s the worst nightmare of every film distributor, having the personal, off-camera conduct of talent ignite an extraneous controversy. “'May Trump supporters and Trump voters and Trump himself never know peace,” posted actress Rachel Zegler. … [Read more...] about Disney Star Ignites Political Storm

‘Reagan’ Knocks Media Bias

August 18, 2024 by Robert Marich Leave a Comment

biopic

Presidential biographic drama “Reagan” is courting conservative audience segments as it heads to an Aug. 30 domestic theatrical premiere, after finding liberal-leaning media is trying to stifle its marketing. Showbiz Direct is distributing the PG-13-rated movie that reportedly cost $25 million to make and stars Dennis Quaid as Ronald Reagan. “Quaid told Joe Rogan on his … [Read more...] about ‘Reagan’ Knocks Media Bias

‘Civil War’ Cleverly Disguises Its Politics

April 15, 2024 by Robert Marich Leave a Comment

A24-distributed “Civil War” is a surprise cinema hit over the weekend, defying odds since such topical-political movies are typically boxoffice poison. The R-rated violent drama from distributor A24 posted a hefty $25.7 million over the April 12-14 weekend, exceeding tracking-research expectations. The dystopian action film set in the near future presents the United States … [Read more...] about ‘Civil War’ Cleverly Disguises Its Politics

Netflix Film Gets ‘Nose’-ticed

August 24, 2023 by Robert Marich Leave a Comment

netflix bio movie

The Netflix-produced movie about composer/conductor Leonard Bernstein is getting unexpected publicity because of star Bradley Cooper’s prominent prosthetic nose in its trailer. Cooper portrays the late Bernstein in “Maestro,” which is also the actor’s second time as a director. He also co-wrote the film. Critics snipe that the large nose is an antisemitic swipe since it's … [Read more...] about Netflix Film Gets ‘Nose’-ticed

‘Barbie’ Banned in Vietnam, Naughty in France

July 10, 2023 by Robert Marich Leave a Comment

Margot Robbie stars

A fleeting image of a geographic map of Southeast Asia showing disputed borders was enough to get Warner Bros. Pictures’ “Barbie” banned in Vietnam. Meanwhile, in France, seemingly innocuous marketing messaging for “Barbie’ can have a naughty meaning (double entendre, anyone?). Instead of the usual domestic analysis, here are some overseas marketing developments of … [Read more...] about ‘Barbie’ Banned in Vietnam, Naughty in France

Over-the-top Oscar Awards Campaigns

February 1, 2023 by Robert Marich Leave a Comment

laura dern actress

Over the years, campaigns seeking Oscar awards aimed at Hollywood insiders have prayed to the Academy Award gods from the Alamo fortress and hosted a pop-up street stand in Hollywood hosted by a celebrated filmmaker who chatted up passers-by. And an actress personally wrote letters to every Academy Awards voter that she could find. A Hollywood Reporter feature story by Scott … [Read more...] about Over-the-top Oscar Awards Campaigns

‘Terrifier 2’ Ignites Boxoffice

October 24, 2022 by Robert Marich Leave a Comment

clown horror sells

Independent horror film “Terrifier 2” is feasting on boxoffice as a moderate hit, benefiting because of pandemic disruptions of film supply. “Terrifier 2” has grossed a respectable $5.3 million in 17 days of domestic theatrical release, and that’s boffo for a horror/slasher film with a bare minimum national release. “While these grosses may seem low, don’t forget that … [Read more...] about ‘Terrifier 2’ Ignites Boxoffice

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