It’s always amazing to see industry insiders forgeting that it’s moviegoer behavior that runs the business. The documentary sector is suffering a meltdown because insiders like highly-partisan content like anti-Iraq war critique “Fahrenheit 9/11,” ignoring industry wisdom that it’s an outlier from this rule of thumb. Political films with an angry bent have a long history of … [Read more...] about Documentaries in Collapse
campaigns-strategy
Mystery Billboards Tout ‘Dark Knight’
Warner Bros. Pictures mounts a teaser campaign for the next Batman film “The Dark Knight” that is built around a secondary character but does not mention the “The Dark Knight” itself. The creative is mysterious and one of many online-centric initiatives. Early in the “Dark Knight” marketing campaign, an official website for the film redirected viewers to … [Read more...] about Mystery Billboards Tout ‘Dark Knight’
Hollywood Stumbles in Foreign Affairs
As legendary Hollywood mogul Samuel Goldwyn once said, “If you want to send a message, call Western Union.” These days, a slew of pricey movies set against the backdrop of the Middle East/Afghanistan cauldron and that project distaste for the U.S. are falling flat at the box office. More such films are in the pipeline, and so worried film distributors are crafting marketing … [Read more...] about Hollywood Stumbles in Foreign Affairs
Official Websites No Longer Epicenter
Marketing movies via the internet across cyberspace is still relatively new, but there are already some significant twists in strategy. The official website is no longer the automatic centerpiece of a new media campaign and—in something of an irony—there is a budding trend to launch more than one website for the same movie. All this is a break from the strategy of … [Read more...] about Official Websites No Longer Epicenter