The Sundance Film Festival loves to dish out an ecological “green” sensibility and project a we’re-with-the-people face. So it’s a bit of a paradox that outfits catering to the “one percenters”—portrayed as filthy exploiters indie films that are Sundance staples—enthusiastically latch on to the film event. They are in evidence as both official sponsors and indirectly as … [Read more...] about Fat-cats Gorge on Sundance Glitz
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Some ‘Twilight’ Moviegoers Suffer Convulsions
News reports indicate a some incidents occurred where moviegoers go into convulsions during a scene replete with flashing visuals in “Twilight: Breaking Dawn--Part One.” These apparently spontaneous attacks of jitters call to mind publicity stunts for pure horror films in the 1950s that promised over-the-top frights. This week’s episodes with the “Twilight” audience, which … [Read more...] about Some ‘Twilight’ Moviegoers Suffer Convulsions
‘Cars 2’ Merchandise Bonanza
Cars 2” is already a gusher in licensed merchandise for Walt Disney. The Wall Street Journal newspaper estimates that “Cars 2”—which is the G-rated animated movie opening Friday—will surpass the $2.8 billion merchandise haul of “Toy Story 3.” Ira Mayer, publisher of the “Licensing Letter” and EPM Communications (who is also quoted in the book “Marketing to Moviegoers: Second … [Read more...] about ‘Cars 2’ Merchandise Bonanza
Twitter Lifts ‘Super 8’ by $5m?
If tracking surveys are to be believed, Paramount Pictures squeezed another $5 million in boxoffice out of the opening weekend for “Super 8” with its tie-in promotion with Twitter. Not bad and not great either. The youth-oriented sci-fi yarn finished the three-day premiere weekend with $35.5 million (plus another $1 million from Thursday sneak previews arranged by … [Read more...] about Twitter Lifts ‘Super 8’ by $5m?
Brad Pitt Film Sneaks into Theaters
Other than reports from its premiere at the Cannes Film Festival, “Tree of Life” is barely making a ripple in the U.S. The website and ads are a bit of blur. The movie’s first poster is a mosaic that didn’t catch the eye graphically and barely communicated the star power with the names of Pitt and Penn. Their names are hard to read. Another poster with a dominant image of a … [Read more...] about Brad Pitt Film Sneaks into Theaters
‘Source Code’ Arm-twists Journalist
A journalist for news website TechCrunch, which is owned by AOL, went public with an internal request sent by AOL asking that the journalist's article “tone down” a “snarky tone” about the Summit Entertainment film “The Source Code,” which is scheduled to premiere April 1. Alexia Tsotsis posted an inter-company memo from an AOL executive (AOL also owns MovieFone) complaining … [Read more...] about ‘Source Code’ Arm-twists Journalist
Critics Lambast ‘Adjustment Bureau’ Marketing
The trailers and other marketing materials for “Adjustment Bureau” are getting mentions in reviews for not representing the movie well, with some going as far as to claim that its misleading audiences. “New York Post” film critic Lou Lumenick wrote, “The misleading trailers for the supremely goofy ‘The Adjustment Bureau’ promise action-packed sci-fi. What you actually get … [Read more...] about Critics Lambast ‘Adjustment Bureau’ Marketing
‘Waiting for Superman’ Another Oscar Outrage?
The Oscars have a long history of passing over famous films for consideration in the documentary category and this year’s surprise is the exclusion of “Waiting for Superman,” which is a critically-praised film about America’s dysfunctional public education system. “New York Post” columnist Kyle Smith attributes the snub to Hollywood’s liberal elite in the Academy of Motion … [Read more...] about ‘Waiting for Superman’ Another Oscar Outrage?
Reiner Film Fades After Short Test Run
It’s industry practice that films faring poorly in closed test screenings -- so called test previews -- are not given regular theatrical release on the belief that multimillion-dollar spending on prints-and-advertising expense would be wasted. Coming of age teen drama “Flipped” is a rare film given guarded tryout with narrow release to theaters, presumably because its … [Read more...] about Reiner Film Fades After Short Test Run
New Media Alone Can’t Open Films
Pundits sing the praises of relying on digital media to market theatrical films and Walt Disney Studios just hired a new media guru who designed digital-media-only marketing campaigns for corporate clients. But experience has proven to date it’s suicidal to diminish or downplay ad spending in key traditional media of TV. “Few films have become hits in the US based on digital … [Read more...] about New Media Alone Can’t Open Films