Disney Consumer Products has a big program for licensed merchandise connected with animated movie “Frozen,” which hits theaters Nov. 27. The PG-rated movie is aimed at the kids/family demographic. “Frozen” products include “role-play items, plush stuffed animals, dolls, apparel, home décor (and) books,” says a press release. “With innovative products like Anna and Elsa dolls … [Read more...] about Disney Hot On ‘Frozen’ Merchandise
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Ferrell Film Promo Lifts Car Sales
Goofy TV commercials with Will Ferrell as part of a movie tie-in promotion helped lift car sales for Dodge vehicles. Ferrell, in character for his movie "Anchorman 2: The Legend Continues," is the presenter in real advertising for the 2014 Dodge Durango, whose sales soared 59% in October and up 50% for the year. The Ferrell ads started Oct. 5. This is reminiscent of the … [Read more...] about Ferrell Film Promo Lifts Car Sales
Casual Games Based on Films Become Money Spinners
Casual/mobile games based on movies are morphing from marketing vehicles mostly for promotional lift to money spinners for film companies, according to a Variety story. A case in point is Kabam’s game “The Godfather: Five Families,” which Variety says generated $100 million in sales and “Godfather” licensor Paramount gets a cut. “That’s a stunning result that surprised … [Read more...] about Casual Games Based on Films Become Money Spinners
Google Stars In Fox’s ‘Internship’
Google arranged a product placement in “The Internship,” which is the Vince Vaughn/Owen Wilson comedy scheduled for June 7 premiere from 20th Century Fox. The movie is rated PG-13 and Google cooperated with “The Internship” that uses its workplace as a backdrop. “Amidst the comedic hijinks, the film indeed delivers a picture of a kind and gentle Google, a company that offers … [Read more...] about Google Stars In Fox’s ‘Internship’
‘Inspired By’ Merchandise Ties to Movies
"Fast & Furious 6," “The Great Gatsby” and “The Hobbit” are generating licensed merchandise that is marketed as “inspired by” those movies. The amorphous “inspired by” arrangement is a loose connection because the licensed products are not seen or heard in the film itself, but the inference they could have been. So these are simple to create since they are not limited to … [Read more...] about ‘Inspired By’ Merchandise Ties to Movies
Audi Car Replaces Acura In Next ‘Iron Man’
An electric-powered Audi luxury car brand replaces Honda's Acura in Walt Disney's "Iron Man 3," according to Bloomberg news service. Audi, which is aggressive about product placement in movies, is owned by German automotive giant Volkswagen. The Tony Stark character, portrayed by Robert Downey Jr. in the "Iron Man" films, will park the Acura supercar he drove last year in … [Read more...] about Audi Car Replaces Acura In Next ‘Iron Man’
Sponsors Embrace Brash Spirit Awards
The Independent Spirit Awards cloaks itself with the aura of a maverick and virtue but is not shy about embracing the luxury side of corporate America. The independent-film awards counts as main sponsors luxury wristwatch Piaget, Jameson Irish Whisky, upmarket Lincoln automobiles, T-Mobile cell phones and indie film TV channel IFC for its Saturday awards, which come one day … [Read more...] about Sponsors Embrace Brash Spirit Awards
Sundance Sponsor Nabs Fest Screening
A corporate sponsor at the Sundance Film Festival created content that unspools in a sidebar of the fest, in a bid to escape the NASCAR-like clutter of overt promotions, notes a Variety story. The Captain Morgan brand of rum, which is part of the Diageo spirits conglomerate, received choice placement for its 30-minute documentary showing at Sundance titled “The Unsinkable … [Read more...] about Sundance Sponsor Nabs Fest Screening
Mercedes Drives Palm Springs Fest Sponsorship
Mercedes Benz embraces movie glitz and star talent in a sponsorship of the gala awards ceremony of the 24th annual Palm Springs International Film Festival. The German car maker is connected to a rare film festival that is part of the Oscar awards season calendar because of its early January date (most other fests are outside awards season). Mercedes also trots out celebrity … [Read more...] about Mercedes Drives Palm Springs Fest Sponsorship
‘Hobbit’ Merchandise Comes Cheap & Also Pricey
With “The Hobbit: An Unexpected Journey” now in theaters, Warner Bros. revealed details about its “Hobbit” licensed merchandise and a Wall Street Journal article describes bidding for pricey items and prop replicas from that movie and its precursor “Lord of the Rings” Trilogy. Here are some of the movie’s licensees for standard merchandise: * Co-master toy licensees The … [Read more...] about ‘Hobbit’ Merchandise Comes Cheap & Also Pricey