Boston-based Santander Bank kicks off its first-time sponsorship of the Tribeca Film Festival in New York City with a sweepstakes. The “official bank” of the fest, Santander offers prizes of tickets to a private screening and a private reception attended by Robert De Niro. “The Festival attracts hundreds of thousands of people each year who patronize local businesses and … [Read more...] about Tribeca Lands Bank Sponsor, Splits Financial
branding
Branded Briefcase Stars in ‘Mitty’ Poster
The Zero Halliburton luggage company placed one of its briefcases in the film “The Secret Life of Walter Mitty” and it is even pictured in the movie’s poster. The briefcase that Ben Stiller holds in the “Mitty” movie and poster is a branded model from the luggage manufacturer. The PG-rated “Mitty” movie was underwhelming at the box office for 20th Century Fox with $55 … [Read more...] about Branded Briefcase Stars in ‘Mitty’ Poster
‘Need For Speed’ Showcases Ford Car
The Ford Mustang car gets a starring role in “Need for Speed” with an on-screen product placement before the same 2015 model appears in automobile dealer showrooms in autumn. It’s derived from the 2013 Shelby GT500. The yet-to-be rated movie premieres March 14 from Disney’s Buena Vista Distribution, which markets for the producer DreamWorks Studios. The “Need For Speed” … [Read more...] about ‘Need For Speed’ Showcases Ford Car
High-end Tie-ins Populate Golden Globes
Marketers of high-end goods and services highlight their appearance at yesterday's Golden Globe Awards, where "12 Years a Slave" and "American Hustle" took top honors. The promotion tie-ins and product placements with the Golden Globes or with talent at the awards are hailed in press releases. These include Forevermark diamonds from De Beers and the LoveGold initiative of … [Read more...] about High-end Tie-ins Populate Golden Globes
Disney Bets Big On ‘Frozen’ With App
Walt Disney Studios gave another signal that it expects animated movie “Frozen” will become a durable franchise by creating an application software title for the movie. Most films are so ephemeral, they don’t get apps. The $6.99 retail “Frozen: Storybook Deluxe” app works on iPads and iPhones and is sold via Apple’s iTunes store. “The app is Disney’s third interactive … [Read more...] about Disney Bets Big On ‘Frozen’ With App
Disney Hot On ‘Frozen’ Merchandise
Disney Consumer Products has a big program for licensed merchandise connected with animated movie “Frozen,” which hits theaters Nov. 27. The PG-rated movie is aimed at the kids/family demographic. “Frozen” products include “role-play items, plush stuffed animals, dolls, apparel, home décor (and) books,” says a press release. “With innovative products like Anna and Elsa dolls … [Read more...] about Disney Hot On ‘Frozen’ Merchandise
Ferrell Film Promo Lifts Car Sales
Goofy TV commercials with Will Ferrell as part of a movie tie-in promotion helped lift car sales for Dodge vehicles. Ferrell, in character for his movie "Anchorman 2: The Legend Continues," is the presenter in real advertising for the 2014 Dodge Durango, whose sales soared 59% in October and up 50% for the year. The Ferrell ads started Oct. 5. This is reminiscent of the … [Read more...] about Ferrell Film Promo Lifts Car Sales
Casual Games Based on Films Become Money Spinners
Casual/mobile games based on movies are morphing from marketing vehicles mostly for promotional lift to money spinners for film companies, according to a Variety story. A case in point is Kabam’s game “The Godfather: Five Families,” which Variety says generated $100 million in sales and “Godfather” licensor Paramount gets a cut. “That’s a stunning result that surprised … [Read more...] about Casual Games Based on Films Become Money Spinners
Google Stars In Fox’s ‘Internship’
Google arranged a product placement in “The Internship,” which is the Vince Vaughn/Owen Wilson comedy scheduled for June 7 premiere from 20th Century Fox. The movie is rated PG-13 and Google cooperated with “The Internship” that uses its workplace as a backdrop. “Amidst the comedic hijinks, the film indeed delivers a picture of a kind and gentle Google, a company that offers … [Read more...] about Google Stars In Fox’s ‘Internship’
‘Inspired By’ Merchandise Ties to Movies
"Fast & Furious 6," “The Great Gatsby” and “The Hobbit” are generating licensed merchandise that is marketed as “inspired by” those movies. The amorphous “inspired by” arrangement is a loose connection because the licensed products are not seen or heard in the film itself, but the inference they could have been. So these are simple to create since they are not limited to … [Read more...] about ‘Inspired By’ Merchandise Ties to Movies