'Spectre' movie actor Daniel Craig appears in a Heineken beer video commercial that promotes upcoming James Bond spy thriller, which Sony Pictures will premiere domestically Nov. 6. “The Heineken spot will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later,” says a press release from the brewer. “Heineken is the only … [Read more...] about Heineken Gets ‘Spectre’ Star Craig in Commercial
branding
‘Star Wars’ Images Adorn Credit Cards
These credit cards stand out! Chase Card Services is offering three different “Star Wars”-themed credit cards using nifty movie images. They’re available to consumers who use Disney Visa Credit cards. Disney Credit Card members get discounts on merchandise and Star Wars limited-time offers. “In addition, all Disney Visa Credit Cardmembers can have access to the … [Read more...] about ‘Star Wars’ Images Adorn Credit Cards
2 Restaurant Chains Mount Rare Movie Promos
Dairy Queen and Red Robin mounted separate movie promotions, which are rare for these two restaurant chains. Dairy Queen hooked up with “Jurassic World,” which achieved a blockbuster premiere June 12 for Universal Pictures and is rated PG-13, while Red Robin ties to “Terminator Genisys,” which Paramount Pictures will premiere July 1. “Terminator” is not yet audience … [Read more...] about 2 Restaurant Chains Mount Rare Movie Promos
Mercedes Helps Drive ‘Jurassic’ Marketing
German carmaker Mercedes Benz is back as a tie-in promotion partner with Universal Pictures for the next installment of the “Jurassic” dinosaur movies, shouldering a big chunk of the media costs for marketing. “Jurassic World,” which is the fourth movie of the sci-fi yarn and represents a reboot of the movie franchise, is scheduled for a June 12 premiere in the United States … [Read more...] about Mercedes Helps Drive ‘Jurassic’ Marketing
Official Champagne for Oscars Changes Again
The Academy Awards again changed champagne sponsorship as Piper-Heidsieck takes the designation for three years of Oscars, after the bubbly brand held it in 1991-92 and 1999. The French company is known for its brut champagnes. “After a few years with Moët & Chandon, in 2013 and 2014, Champagne Thiénot ushered ‘Argo’ and ‘12 Years a Slave’ into the American canon,” says … [Read more...] about Official Champagne for Oscars Changes Again
‘Star Wars’ Hardware Shines In Disney Profile
A cover story in business magazine Fortune says Walt Disney Co. is becoming a hybrid entertainment/tech company and splashes images from the next “Star Wars” around corporate chairman Bob Iger. A Variety” story says the photos in the Fortune profile provide the best shots yet for “Star Wars: The Force Awakens,” which is inked for a Dec.18 premiere distributed by Walt Disney … [Read more...] about ‘Star Wars’ Hardware Shines In Disney Profile
Vodka Brand Nabs 007 Film Tie-in
The next James Bond spy adventure film “Spectre” landed a product placement deal with Belvedere vodka. It’s a consumer-product category made famous with the “shaken, not stirred” instruction from the super-cool British movie spy dating back to the 1960s. Sony Pictures will release “Spectre” domestically Nov. 6, 2015. Smirnoff was the prior vodka placement, though other … [Read more...] about Vodka Brand Nabs 007 Film Tie-in
Horror Flicks Transplanted in Theme Parks
Halloween is weeks away but already several horror attractions based on scary movies are being announced by the Universal theme parks in Los Angeles and Florida. These entertainment destinations each mount numerous fright attractions for Halloween known as mazes and scarezones. The attractions that transplant movies or other familiar horror properties (including TV series) … [Read more...] about Horror Flicks Transplanted in Theme Parks
Huckster Antics Dull Stars
It's unimaginable that Jimmy Stewart, Kirk Douglas or John Wayne would have endorsed a perfume at the height of their careers. But it's a new era where movie stars routinely are pitchmen/women for wrist watches (Leonardo DiCaprio for the Tag Heuer brand), cars (Laurence Fishburne for Kia) and fashion (Nicole Kidman for designer Jimmy Choo). And don't forget the stinky … [Read more...] about Huckster Antics Dull Stars
Fishburne Projects ‘Matrix’ in Kia Commercial
Viewers of Kia car commercials see presenter Laurence Fishburne projecting his character in “The Matrix” movies as he appears in a leather trench coat and sun glasses. But surprisingly, Kia did not license the “Matrix” character, though it did pay Fishburne to be presenter, says the carmaker. A Variety story by Marc Graser notes Kia breaks with the normal approach of car … [Read more...] about Fishburne Projects ‘Matrix’ in Kia Commercial