Movie audiences used to revere male movie stars as god-like, but today's movie stars have meltdowns in public, showing clay feet that pierces their aura. This relates to movie marketing because star-power is diminishing as a draw, and it's no surprise why. "It's curious to see so many male megastars -- so good-looking, wealthy, undeniably privileged -- unravel so … [Read more...] about Star Power Wanes for Leading Men
branding
Product-Placement Guru Recounts Evolution
Product placement veteran Brad Brown recalls the obstacles and patchy nature of product placements in movies and TV shows from past decades in a BrandChannel.com profile. Brown, who is quoted in all three “Marketing to Moviegoer” books, placed Pepsi soda in movies ranging from early Tom Hanks hit “Big” (a Pepsi vending machine is prominent in the lead character’s memorable … [Read more...] about Product-Placement Guru Recounts Evolution
Warners Wins Dispute Over Old Marketing Materials
Major movie studios are belatedly asserting copyright control over images in marketing materials from old films. A legal summary from a Warner Bros. Entertainment studio lawsuit in U.S. federal district court against a nostalgia-products marketer indicates Warners won a $2.57 million copyright infringement award. "In dispute over merchandise with images taken from old … [Read more...] about Warners Wins Dispute Over Old Marketing Materials
The Fall of ‘Saint Angelina’ (Jolie)
With the Brangelina "brand" in tatters, the New York Post published an informative dissection of how actress Angelina Jolie constantly reinvents herself and her divorce from Brad Pitt blows up one of her incarnations. “Jolie carved her own niche, controlled her own narrative, and it was impossible to look away,” notes New York Post journalist Maureen Callahan. But with her … [Read more...] about The Fall of ‘Saint Angelina’ (Jolie)
‘Avatar’ Ecosystem To Help Drive Sequels
Filmmaker Jim Cameron is laying the groundwork for sequels to 2009 blockbuster “Avatar.” New York City-based SapientNitro will create an Avatar “ecosystem” in pre-release marketing to warm up audiences for theatrical sequels distributed by 20th Century Fox. “Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron’s Lightstorm … [Read more...] about ‘Avatar’ Ecosystem To Help Drive Sequels
Heineken Gets ‘Spectre’ Star Craig in Commercial
'Spectre' movie actor Daniel Craig appears in a Heineken beer video commercial that promotes upcoming James Bond spy thriller, which Sony Pictures will premiere domestically Nov. 6. “The Heineken spot will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later,” says a press release from the brewer. “Heineken is the only … [Read more...] about Heineken Gets ‘Spectre’ Star Craig in Commercial
‘Star Wars’ Images Adorn Credit Cards
These credit cards stand out! Chase Card Services is offering three different “Star Wars”-themed credit cards using nifty movie images. They’re available to consumers who use Disney Visa Credit cards. Disney Credit Card members get discounts on merchandise and Star Wars limited-time offers. “In addition, all Disney Visa Credit Cardmembers can have access to the … [Read more...] about ‘Star Wars’ Images Adorn Credit Cards
2 Restaurant Chains Mount Rare Movie Promos
Dairy Queen and Red Robin mounted separate movie promotions, which are rare for these two restaurant chains. Dairy Queen hooked up with “Jurassic World,” which achieved a blockbuster premiere June 12 for Universal Pictures and is rated PG-13, while Red Robin ties to “Terminator Genisys,” which Paramount Pictures will premiere July 1. “Terminator” is not yet audience … [Read more...] about 2 Restaurant Chains Mount Rare Movie Promos
Mercedes Helps Drive ‘Jurassic’ Marketing
German carmaker Mercedes Benz is back as a tie-in promotion partner with Universal Pictures for the next installment of the “Jurassic” dinosaur movies, shouldering a big chunk of the media costs for marketing. “Jurassic World,” which is the fourth movie of the sci-fi yarn and represents a reboot of the movie franchise, is scheduled for a June 12 premiere in the United States … [Read more...] about Mercedes Helps Drive ‘Jurassic’ Marketing
Official Champagne for Oscars Changes Again
The Academy Awards again changed champagne sponsorship as Piper-Heidsieck takes the designation for three years of Oscars, after the bubbly brand held it in 1991-92 and 1999. The French company is known for its brut champagnes. “After a few years with Moët & Chandon, in 2013 and 2014, Champagne Thiénot ushered ‘Argo’ and ‘12 Years a Slave’ into the American canon,” says … [Read more...] about Official Champagne for Oscars Changes Again