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branding

Filmmakers Self-Brand With Text Styles

March 10, 2025 by Robert Marich Leave a Comment

The Best-Picture Oscar winner Sean Baker uses the same curvy type-face for logo-treatment for all his movies: the flowery, handwriting-like Aguafina Script, which graces his “Anora” (pictured above). A Fast Company magazine article notes top filmmakers tend to use the same typefaces for multiple movies, which is a subtle branding exercise. “Wes Anderson has an obsession … [Read more...] about Filmmakers Self-Brand With Text Styles

IWC Logo, Watches Fuel ‘F1’ Film

February 22, 2025 by Robert Marich Leave a Comment

Swiss luxury wrist-watch maker IWC is plastered across “F1,” capped by its logo prominently seen in the car-racing movie’s key art for marketing. That marketing image is a closeup of “F1” star Brad Pitt wearing a crash helmet with IWC on the chin-bar (image above), which is sprayed across media from TV commercials to film posters. IWC is a longtime brand sponsor for Formula … [Read more...] about IWC Logo, Watches Fuel ‘F1’ Film

Netflix Keeps Original Movies Flowing

January 31, 2025 by Robert Marich Leave a Comment

Netflix’s large slate of original movies serves as a big marketing lever. The world’s leading streamer with more than 301 million subscribers globally (90 million in U.S./Canada) unveiled its slate of 39 original films for the remaining 11 months of this year. It’s a wide mix of big-budget glitz, medium-budget fare, feature-length documentaries and animation, many with big-name … [Read more...] about Netflix Keeps Original Movies Flowing

Website Anchors Indiana Jones Vid Game

December 12, 2024 by Robert Marich Leave a Comment

A major video game built around the “Indiana Jones” movies aims to cash in as licensed merchandise and keep the film franchise alive in hearts of consumers. Video game “Indiana Jones and the Great Circle” is from Bethesda MachineGames, which is owned by Xbox maker Microsoft. It's built on the film legacy of the five Indy Jones adventure motion pictures distributed by … [Read more...] about Website Anchors Indiana Jones Vid Game

New Films Exploit Expiring Copyrights

November 30, 2024 by Robert Marich Leave a Comment

Multiple “Popeye” movies are sailing to cinema, TV and video-game screens as the property’s foundation copyright expires. Expect this to be a trend as intellectual property (IP) created during the early “talking pictures” days get aged out of legal protection. Independent film companies are promoting “Popeye the Slayer Man” and “Shiver Me Timbers” (a signature Popeye … [Read more...] about New Films Exploit Expiring Copyrights

Tesla Builds Cinema Diner Charging Station

October 29, 2024 by Robert Marich Leave a Comment

Tesla is building a showcase vehicle-charging station in Los Angeles that combines cinema and a 24-hour restaurant. “The charging station is part of the electric vehicle industry’s efforts to re-imagine gas stations by turning them into a multi-faceted experience,” wrote Ariel Zilber in the New York Post. The Post capsulized the idea as 1950s movie “‘Grease’ meets ‘The … [Read more...] about Tesla Builds Cinema Diner Charging Station

Studio Ghibli Film Festival Flexes ‘Brand’

June 1, 2024 by Robert Marich Leave a Comment

Hayao Miyazaki movies

Theatrical rereleases of famed Japanese animation Studio Ghibli play across American cinemas in a sprawling annual festival, representing one of the few “brands” in motion pictures. Ghibli’s films have a cult-like following globally topped by “Spirited Away” that grossed a blockbuster $357 million in cinemas worldwide and won the 2002 Oscar for best animated feature. What is … [Read more...] about Studio Ghibli Film Festival Flexes ‘Brand’

Netflix Embraces Cinema-Style Merchandise

January 1, 2024 by Robert Marich Leave a Comment

netflix logo

Netflix is a video streamer not particularly interested in cinema release of its original films, but embraces a theatrical-style approach to licensed merchandise. For its biographical drama “Maestro,” Netflix offers a 288-page, photo-driven coffee-table book about the Making Of the streaming film about conductor Leonard Bernstein. The book “Maestro” provides a … [Read more...] about Netflix Embraces Cinema-Style Merchandise

Marvel Film Universe Gets Too Inbred

November 13, 2023 by Robert Marich Leave a Comment

superhero movie

Once considered a strength, the Marvel Cinematic Universe that interconnects movies and comic books has become a drag. New theatrical film “The Marvels” generated a disappointing $47 million over the Nov. 10-12 premiere weekend, the lowest of any big-budget movie in the modern era of adapting Marvel comic books to cinema screens. And stumbles have become a trend in which three … [Read more...] about Marvel Film Universe Gets Too Inbred

Struggling Parks’ Hopes Ride With Horror

September 26, 2023 by Robert Marich Leave a Comment

horror film franchise

Halloween haunted-houses and rides that pop up in big theme parks take additional urgency after a soft summer season, resulting in more park adaptations of horror and suspense films for seasonal attractions. Universal Studios parks in Orlando and Los Angeles are particularly prolific with their autumn Universal Halloween Horror Nights franchise, and announced creation of a … [Read more...] about Struggling Parks’ Hopes Ride With Horror

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