A quasi-marketing function is getting some respect at the Producer Guild of America! The PGA just approved a screen credit for “Transmedia Producer.” “As technology evolves, it’s no longer adequate to think of a project as simply a television show or a movie,” PGA President Marshall Herskovitz says in a press release announcing the new screen credit. “We now understand … [Read more...] about ‘Transmedia’ Credit for Cross-Platform Role
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Oscars Rap Producer for Electioneering
An inexperienced Hollywood producer’s campaigning for his Oscar nominee ran afoul of Academy Award regulations because he instructed colleagues to minimize voting for “Avatar” so his film “The Hurt Locker” could win Best Picture. Nicolas Chartier, one of four nominated producers for Best Picture nominee “The Hurt Locker” and whose main contribution was money, sent emails to … [Read more...] about Oscars Rap Producer for Electioneering
Official Events Pile On Oscars Publicity
In the lead-up to the Oscars on March 7, the motion picture academy has a full slate of events that will shine a light Hollywood. Movie stars, glamorous surroundings, history and artistic celebration will burn brightly. The events will keep the Oscars in the public eye leading up the ABC Television telecast. In some cases, the events are purely designed to get press … [Read more...] about Official Events Pile On Oscars Publicity
No ‘Oscar Bounce’ For Nominees
Mainstream entertainment films lifted box office 15.4% year-to-date, but prestige films in the Oscar race are having a lousy year. The fabled “Oscar bounce” at the box office has eluded this year’s Academy Award contenders, notes the “Los Angeles Times.” “The whispers you hear everywhere around town are asking the same hushed question: What happened to the fabled Oscar … [Read more...] about No ‘Oscar Bounce’ For Nominees
Oscar Films Roll Out Gradually
Oscar contenders are being screened all over Hollywood for industry insiders who are award voters, but have barely cracked the heartland of America, according to a “New York Times” article. That’s because distribution strategies call for slow roll-outs to theaters in increments. Notes the article by Michael Cieply, “‘Frost/Nixon,’ described far and wide as a favorite in the … [Read more...] about Oscar Films Roll Out Gradually
‘Band’s Visit’ Thrives Despite Oscar Snub
The Academy of Motion Picture Arts & Sciences disqualified the official Israeli entry in the Foreign Film category because its inclusion of English dialog. However, “The Band’s Visit” later managed decent boxoffice and was even transplanted on Broadway as an acclaim musical. Producers of “The Band’s Visit”-a quirky tale about a small orchestra of Egyptian policemen … [Read more...] about ‘Band’s Visit’ Thrives Despite Oscar Snub
Oscar Noms Ignite ‘Gandhi’ Blitz
More than any other Best Picture nominee, "Gandhi" needs Oscar's help! For the Columbia Pictures release, the cornerstone of its marketing plan is the 11 nominations it received, the best of any 1982 picture. Moviegoers were barraged with “Gandhi” advertising ballyhooing the Academy of Motion Picture Arts & Sciences Awards’ nomination within hour of the Feb. 17 … [Read more...] about Oscar Noms Ignite ‘Gandhi’ Blitz