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Official Events Pile On Oscars Publicity

February 11, 2010 by Robert Marich Leave a Comment

Oscars logo

In the lead-up to the Oscars on March 7, the motion picture academy has a full slate of events that will shine a light Hollywood. Movie stars, glamorous surroundings, history and artistic celebration will burn brightly. The events will keep the Oscars in the public eye leading up the ABC Television telecast. In some cases, the events are purely designed to get press … [Read more...] about Official Events Pile On Oscars Publicity

No ‘Oscar Bounce’ For Nominees

February 17, 2009 by Robert Marich Leave a Comment

"The Reader" poster.

Mainstream entertainment films lifted box office 15.4% year-to-date, but prestige films in the Oscar race are having a lousy year. The fabled “Oscar bounce” at the box office has eluded this year’s Academy Award contenders, notes the “Los Angeles Times.” “The whispers you hear everywhere around town are asking the same hushed question: What happened to the fabled Oscar … [Read more...] about No ‘Oscar Bounce’ For Nominees

Oscar Films Roll Out Gradually

December 31, 2008 by Robert Marich Leave a Comment

"Gran Torino" and Clint Eastwood.

Oscar contenders are being screened all over Hollywood for industry insiders who are award voters, but have barely cracked the heartland of America, according to a “New York Times” article. That’s because distribution strategies call for slow roll-outs to theaters in increments. Notes the article by Michael Cieply, “‘Frost/Nixon,’ described far and wide as a favorite in the … [Read more...] about Oscar Films Roll Out Gradually

‘Band’s Visit’ Thrives Despite Oscar Snub

October 30, 2007 by Robert Marich Leave a Comment

"The Band's Visit" musical.

The Academy of Motion Picture Arts & Sciences disqualified the official Israeli entry in the Foreign Film category because its inclusion of English dialog. However, “The Band’s Visit” later managed decent boxoffice and was even transplanted on Broadway as an acclaim musical. Producers of “The Band’s Visit”-a quirky tale about a small orchestra of Egyptian policemen … [Read more...] about ‘Band’s Visit’ Thrives Despite Oscar Snub

Oscar Noms Ignite ‘Gandhi’ Blitz

February 21, 1983 by Robert Marich Leave a Comment

Gandhi promotion

More than any other Best Picture nominee, "Gandhi" needs Oscar's help! For the Columbia Pictures release, the cornerstone of its marketing plan is the 11 nominations it received, the best of any 1982 picture. Moviegoers were barraged with “Gandhi” advertising ballyhooing the Academy of Motion Picture Arts & Sciences Awards’ nomination within hour of the Feb. 17 … [Read more...] about Oscar Noms Ignite ‘Gandhi’ Blitz

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