"New Yorker" magazine published an in-depth story on the movie academy with its uneven response to charges of Oscars slighting people of color and also putting awards marketing under a microscope. The article is a long (but interesting) read with context and history. The article about the Academy of Motion Picture Arts & Sciences (AMPAS) reveals these tidbits on Oscar … [Read more...] about Magazine Charts Arc of Awards Marketing
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Streep Dress Flap at Oscars
Attention shoppers: Catfight in aisle 12! Fashion designer Karl Lagerfeld sniped at Meryl Streep for backing out of an alleged deal to wear one of his gowns to the Oscars, claiming he learned another designer paid her to strut the red carpet in another outfit. The 20-times Oscar nominated actress Streep huffed it wasn't true. And later Lagerfeld back off saying it was a … [Read more...] about Streep Dress Flap at Oscars
ABC TV Extends Oscar Telecasts to 2028
ABC Television expanded its contract to broadcast the Oscars to the year 2028 and that telecast is a money machine grossing an estimated $70 million-plus. From that, the Academy of Motion Picture Arts & Sciences pockets tens of millions of dollars in rights fees from ABC Television. ABC’s contract was scheduled to expire in 2020; the TV broadcaster that is owned by Walt … [Read more...] about ABC TV Extends Oscar Telecasts to 2028
Hollywood Piles Into L.A. Billboards
Outdoor billboards in Los Angeles hold a special place for Hollywood. Such outdoor advertising signage is sometimes almost personal with the industry talking to the broader industry and is supercharged in awards season touting talent, movies and TV shows for kudos. “Many Hollywood advertisers view outdoor as a ‘reminder’ medium, playing a supportive role in campaigns that … [Read more...] about Hollywood Piles Into L.A. Billboards
Recalling ‘Gandhi’s’ Famous Oscar Run
Back in the 1980s when I was a cub reporter on the marketing beat, I had a memorable encounter with film marketing expert Marvin Antonowsky over his handling of Oscar nominated movie “Gandhi.” Antonowsky died earlier this week. I knew I wouldn’t be able to reach him on the day Oscar nominations were announced, so I made a deal to interview him in advance on how Oscars … [Read more...] about Recalling ‘Gandhi’s’ Famous Oscar Run
Sponsor’s Nightmare: Star Publicly Trashes Brand
It's every corporate sponsor's nightmare: A Hollywood star tarnishes the brand in a speech at an event underwritten by the sponsor. At the Film Independent Spirit Awards, actor Paul Thomas Anderson ripped American Airlines while accepting an honor from the podium. American Airlines is a Spirit Awards sponsor. "Don't fly American Airlines, man," Anderson said while accepting … [Read more...] about Sponsor’s Nightmare: Star Publicly Trashes Brand
Official Champagne for Oscars Changes Again
The Academy Awards again changed champagne sponsorship as Piper-Heidsieck takes the designation for three years of Oscars, after the bubbly brand held it in 1991-92 and 1999. The French company is known for its brut champagnes. “After a few years with Moët & Chandon, in 2013 and 2014, Champagne Thiénot ushered ‘Argo’ and ‘12 Years a Slave’ into the American canon,” says … [Read more...] about Official Champagne for Oscars Changes Again
High-end Tie-ins Populate Golden Globes
Marketers of high-end goods and services highlight their appearance at yesterday's Golden Globe Awards, where "12 Years a Slave" and "American Hustle" took top honors. The promotion tie-ins and product placements with the Golden Globes or with talent at the awards are hailed in press releases. These include Forevermark diamonds from De Beers and the LoveGold initiative of … [Read more...] about High-end Tie-ins Populate Golden Globes
Marketing Exec Tops Mo-Pix Academy
The motion picture academy elected a marketing executive as its president, who is only the second consumer-focused executive to run the organization that has conferred the Oscars since 1927. The Academy of Motion Picture Arts and Sciences (AMPAS) chose as its president veteran publicity executive Cheryl Boone Isaacs -- who headed the academys public relations branch. She is … [Read more...] about Marketing Exec Tops Mo-Pix Academy
Academy Enlarges Foreign Film Oscar Vote
The Academy of Motion Picture Arts and Sciences opened up voting for winners in the foreign film and four other categories to all members for the first time, which means victors in all 24 Oscar categories will be chosen at large. “Prior to the final round of voting, the Academy will provide members with DVDs of the nominated films in five categories: Foreign Language Film, … [Read more...] about Academy Enlarges Foreign Film Oscar Vote