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awards

Will Crowd-Pleasers Rule the Oscars?

December 26, 2022 by Robert Marich Leave a Comment

“Top Gun: Maverick” and “Avatar: The Way of Water” can win Oscar Best Picture, say awards pundits, instead of the low-grossing, high-brow movies that usually scoop up Hollywood’s most prestigious award. The National Board of Review (NBR), which is composed of up-market film buffs, actually voted Paramount Pictures’ “Maverick” its Best Picture earlier this month. That’s not … [Read more...] about Will Crowd-Pleasers Rule the Oscars?

Awards Season Compressed, Thinned

January 16, 2022 by Robert Marich Leave a Comment

Academy Awards

The covid pandemic is upsetting the awards-season calendar, as televised awards shows postpone, cancel or become bland virtual events — creating ripple effects.  A fallout is that awards-marketing spending looks to be subdued by the uncertainty, and prestige films are deprived of routine publicity bursts in the lead-up to the Oscars. Amid the chaos, the door is also … [Read more...] about Awards Season Compressed, Thinned

Rolex Melds With Oscars, Hollywood

May 24, 2021 by Robert Marich Leave a Comment

famous film directors

Luxury Swiss watchmaker Rolex integrates itself with Hollywood talent and Oscar’s glitter with its long-running multimedia sponsorship, which has many facets. The Rolex logo — the four-pronged crown -- is intertwined with the Oscar statuette in a cavalcade of interconnected marketing initiatives with the Academy Awards organizer, including: * Film-critic darling Martin … [Read more...] about Rolex Melds With Oscars, Hollywood

Cinema Stirs Amid Oscars Debacle

April 27, 2021 by Robert Marich Leave a Comment

93rd Oscars, Academy Awards

Pundits may praise watching movies on streaming, but the Hollywood establishment gave a full-throated endorsement to pandemic-battered cinema in Sunday’s poorly received Oscars telecast.  ABC Television’s audience plunged 56%, which is a crisis for the Academy Awards organizer that depends on Oscar TV-rights income. But the event will remain a moneymaker because TV … [Read more...] about Cinema Stirs Amid Oscars Debacle

Movie Malaise Rattles Oscars

March 22, 2021 by Robert Marich Leave a Comment

Oscar poster 2021

As Hollywood looks to the Oscar telecast on April 25, the movie industry remains battered but has cause to be optimistic about better days ahead. On that bad news, the pandemic closed theaters, interrupted production and triggered large audience viewership declines for glitzy awards shows like the Oscars. Further, Hollywood is engulfed in painful self-evaluation about … [Read more...] about Movie Malaise Rattles Oscars

Golden Globes Display Hollywood Civil War

March 1, 2021 by Robert Marich Leave a Comment

The adage that “the show must go on” shined with the Golden Globe awards Sunday, Feb. 28, on NBC Television presenting a clunky event that indicates Hollywood’s problems are deeper than just the Covid-19 pandemic. Withering press coverage criticizes the foreign journalists trade group that hands out the award for lack of black members and its exclusionary membership; this … [Read more...] about Golden Globes Display Hollywood Civil War

Swag Bags Overflowing in Awards Season

January 12, 2020 by Robert Marich Leave a Comment

irishman promotional items

Swag bags full of loot for celebrities popped up across the Hollywood awards landscape. The Hollywood Reporter published a photo gallery presenting everything “from Pope slippers to 'The Irishman' wine.” At the Golden Globe Awards, 600 official gift bags for males and a like number for females -- whose contents are called “swag” in the vernacular. Contents include … [Read more...] about Swag Bags Overflowing in Awards Season

Live-streamed Talent Q&As Boost Films

November 3, 2019 by Robert Marich Leave a Comment

tarantino movie

Film distributors are goosing up box office with live question-and-answers with talent before screenings, which get amplified with live video streams, according to the Hollywood Reporter. "Jojo Rabbit," "The Lighthouse," "Parasite" and "Once Upon a Time in Hollywood" are among films with such Q&A and panel discussion initiatives with the theatrical release … [Read more...] about Live-streamed Talent Q&As Boost Films

Netflix, Major Studios on Spending Binge for Awards

January 24, 2019 by Robert Marich Leave a Comment

Netflix movie

Trade newspaper Variety reports that Hollywood spending on awards marketing is escalating as dot.coms such as Netflix flash their huge cash-wads in the movie business. On top of that, the major studios have some legitimate Oscar contenders for Best Picture, unlike in past years, so they too are reaching into their deep pockets (usually it's cash-strapped indie film companies … [Read more...] about Netflix, Major Studios on Spending Binge for Awards

Oscar Rules Tweaked for Docus, Awards Campaigning

April 7, 2017 by Robert Marich Leave a Comment

OJ made in america poster

The reigning best-documentary Oscar winner would no longer be eligible going forward under a raft of changes in annual rules revisions issued today by the Academy of Motion Picture Arts & Sciences. In other revisions, AMPAS tweaked numerous rules governing campaigning for awards and also some awards procedures, such as allowing the entire membership of AMPAS to nominate … [Read more...] about Oscar Rules Tweaked for Docus, Awards Campaigning

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