Consultancy PwC forecasts that global cinema revenue will surpass pre-pandemic levels in 2025 at a projected $46.6 billion worldwide, compared with $43 billion in 2019. The 2025 figure is the sum of $43 billion in boxoffice (ticket sales) plus another $3.3 billion in on-screen advertising. That’s according to PwC’s mammoth annual “Global Entertainment & Media Outlook” … [Read more...] about Cinema Forecast: Snap-Back by 2025
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Labor Strife Crimps Film Marketing
The strike by Hollywood screenwriters might seem distant to film marketing, which focuses on release-ready films, but labor turmoil is taking a toll on cinema premieres. Myriad secondary impacts from Hollywood labor strife are crimping movie marketing: * Uncertainty that film talent will do publicity for finished films. * Awards events are under boycott threat. * TV … [Read more...] about Labor Strife Crimps Film Marketing
Ranking Films by Cost Vs. Boxoffice
The original “Avatar” from 2009 is the all-time boxoffice champ with nearly $3 billion in global boxoffice, but data website Information Is Beautiful (IIB) identifies other cinema high achievers using other metrics. The IIB post “What is the Most Successful Hollywood Movie of All Time?” provides hard-to-get business data on the 500 most significant theatrical films going back … [Read more...] about Ranking Films by Cost Vs. Boxoffice
Exploring Cinema Ticket Price Cuts
Hollywood and movie theater owners spontaneously embraced the benefits of permanent cuts in cinema-ticket prices industry-wide, despite worries about antitrust issues, at a CinemaCon panel discussion. Whether the industry later pursues shaving ticket prices, which averaged $10.53 in the U.S. last year (see accompanying data table), remains to be seen. Anecdotal information … [Read more...] about Exploring Cinema Ticket Price Cuts
Hollywood Suddenly Loves Cinema More Than Streaming
Across Hollywood, studio executives are suddenly singing the praises of full exclusive cinema runs for movies, and dialing back their infatuation with video streaming. A Variety story by Brent Lang and Rebecca Rubin calls it a case of “Netflix envy" fading. "Lately, Wall Street has soured on the economics of streaming, believing that the media conglomerates that run these … [Read more...] about Hollywood Suddenly Loves Cinema More Than Streaming
Searching for Catchy Movie Titles
Getting a movie title right is of growing importance as the entertainment landscape gets cluttered by mushrooming digital media, says a Variety story by Rebecca Rubin. When research screenings audiences didn’t warm to “Something’s Wrong With Rose,” the Variety story says, Paramount Pictures renamed its 2022 horror film “Smile." The scare flick went on to generate $107 in … [Read more...] about Searching for Catchy Movie Titles
Over-the-top Oscar Awards Campaigns
Over the years, campaigns seeking Oscar awards aimed at Hollywood insiders have prayed to the Academy Award gods from the Alamo fortress and hosted a pop-up street stand in Hollywood hosted by a celebrated filmmaker who chatted up passers-by. And an actress personally wrote letters to every Academy Awards voter that she could find. A Hollywood Reporter feature story by Scott … [Read more...] about Over-the-top Oscar Awards Campaigns
Will Crowd-Pleasers Rule the Oscars?
“Top Gun: Maverick” and “Avatar: The Way of Water” can win Oscar Best Picture, say awards pundits, instead of the low-grossing, high-brow movies that usually scoop up Hollywood’s most prestigious award. The National Board of Review (NBR), which is composed of up-market film buffs, actually voted Paramount Pictures’ “Maverick” its Best Picture earlier this month. That’s not … [Read more...] about Will Crowd-Pleasers Rule the Oscars?
Streamer Erases Cigarettes From Posters
Look what today’s cancel culture got now! HBO Max is sanitizing movie posters of cigarette/cigar smoking which gets knocked by film fans on social media and makes for some bizarre-looking images. “Angry movie fans took to Twitter to reveal the missing smokes on HBO Max’s feeds, which appeared to be scrubbed from iconic movie posters for Robert Altman’s ‘McCabe … [Read more...] about Streamer Erases Cigarettes From Posters
Making Cinema Screens Interactive
Startup MetaMedia has emerged as a leader for cinemas tapping into streaming technology for non-theatrical programs, interactive on-screen content and movies themselves. Non-theatrical content includes red-carpet events, special fan events, teleconferences for corporate clients and educational presentations using cyberspace's the cloud technology. Plus, Metamedia is … [Read more...] about Making Cinema Screens Interactive