Advanced arts degrees even from the top Ivy League don’t pay off after graduation because of meager job-earnings later, according to a Wall Street Journal analysis. The result is many arts/film school graduates are saddled with a lifetime of burdensome student loans that they can’t cover from their career earnings, and this reignites the debate over arty versus practical in … [Read more...] about College Debate: Artsy vs. Practical
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Disney Hot On ‘Frozen’ Merchandise
Disney Consumer Products has a big program for licensed merchandise connected with animated movie “Frozen,” which hits theaters Nov. 27. The PG-rated movie is aimed at the kids/family demographic. “Frozen” products include “role-play items, plush stuffed animals, dolls, apparel, home décor (and) books,” says a press release. “With innovative products like Anna and Elsa dolls … [Read more...] about Disney Hot On ‘Frozen’ Merchandise
Lionsgate Consolidates Ads at Mindshare
Lionsgate consolidated its estimated $400 million domestic film advertising account with WPP’s Mindshare media buying agency, which handled Summit Entertainment that Lionsgate acquired a year ago. Interpublic’s Initiative unit—which bought adverising for Lionsgate pre-merger—is dropped. The assignment covers theatrical and home video ad spending. Kantar Media puts … [Read more...] about Lionsgate Consolidates Ads at Mindshare