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‘Tonya’ Source Demands Journos Avoid Controversy

January 12, 2018 by Robert Marich Leave a Comment

Arm-twisting reporters so they don’t ask talent about touchy subjects is a shadowy part of celebrity press interviews but has popped into the open for the movie “I, Tonya.” The drama with bursts of deadpan comedy stars Margot Robbie portraying ice skater Tonya Harding during the real-life crime perpetrated by Harding's entourage that maimed her main rival in 1994. “The … [Read more...] about ‘Tonya’ Source Demands Journos Avoid Controversy

Did Angry Fanboys Rip ‘Jedi’ for Feminism?

December 21, 2017 by Robert Marich Leave a Comment

There's a buzz questioning whether riled-up fanboys drove down user-ratings for “Star Wars: The Last Jedi” for its alleged feminist-friendly orientation. A Variety article by Todd Spangler notes that movie rating website Rotten Tomatoes reported that film critics gave “Jedi” a lofty 92% rating, but the website’s users just 54%. There were claims that automated bots unleashed … [Read more...] about Did Angry Fanboys Rip ‘Jedi’ for Feminism?

Star Power Wanes for Leading Men

May 14, 2017 by Robert Marich Leave a Comment

Pitt Chanel No. 5

Movie audiences used to revere male movie stars as god-like, but today's movie stars have meltdowns in public, showing clay feet that pierces their aura. This relates to movie marketing because star-power is diminishing as a draw, and it's no surprise why. "It's curious to see so many male megastars -- so good-looking, wealthy, undeniably privileged -- unravel so … [Read more...] about Star Power Wanes for Leading Men

Streep Dress Flap at Oscars

February 26, 2017 by Robert Marich Leave a Comment

fashions at Oscars

Attention shoppers: Catfight in aisle 12! Fashion designer Karl Lagerfeld sniped at Meryl Streep for backing out of an alleged deal to wear one of his gowns to the Oscars, claiming he learned another designer paid her to strut the red carpet in another outfit. The 20-times Oscar nominated actress Streep huffed it wasn't true. And later Lagerfeld back off saying it was a … [Read more...] about Streep Dress Flap at Oscars

Filmmaker Controversy Sinks ‘Birth’

October 10, 2016 by Robert Marich Leave a Comment

"Birth Nation" at Sundance

Fox Searchlight period slave drama “The Birth of a Nation” premiered to weak box office this weekend amid acclaim, high hopes and scandal. The drama, acquired for a sizeable $17.5 million at the Sundance Film Festival, generated just $7 million in domestic box office its premiere weekend Oct 7-9 with a lackluster $2,105 per screen average. “Birth of a Nation” -- about a … [Read more...] about Filmmaker Controversy Sinks ‘Birth’

The Fall of ‘Saint Angelina’ (Jolie)

September 25, 2016 by Robert Marich Leave a Comment

angelina jolie

With the Brangelina "brand" in tatters, the New York Post published an informative dissection of how actress Angelina Jolie constantly reinvents herself and her divorce from Brad Pitt blows up one of her incarnations. “Jolie carved her own niche, controlled her own narrative, and it was impossible to look away,” notes New York Post journalist Maureen Callahan. But with her … [Read more...] about The Fall of ‘Saint Angelina’ (Jolie)

AFI Controversy Exposes Divide About Cinema Studies

August 24, 2016 by Robert Marich Leave a Comment

AFI cinema walk poster

A debate about leadership at the famed AFI Conservatory cinema and TV school brings out student comments complaining bitterly about the worth of degrees in film schools and what students should expect -- and not expect. In this post, I’m looking at those tangential issues in the controversy surrounding AFI Film school dean Jan Schuette, who some faculty want fired (AFI is the … [Read more...] about AFI Controversy Exposes Divide About Cinema Studies

Heineken Gets ‘Spectre’ Star Craig in Commercial

September 22, 2015 by Robert Marich Leave a Comment

daniel craig heineken

'Spectre' movie actor Daniel Craig appears in a Heineken beer video commercial that promotes upcoming James Bond spy thriller, which Sony Pictures will premiere domestically Nov. 6. “The Heineken spot will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later,” says a press release from the brewer. “Heineken is the only … [Read more...] about Heineken Gets ‘Spectre’ Star Craig in Commercial

‘Blart 2’ Ties Segway Record to Premiere

April 11, 2015 by Robert Marich Leave a Comment

paul bart

Sony Pictures orchestrated a publicity stunt at the premiere for “Paul Blart: Mall Cop 2” by drumming up two Guinness World Records firsts connected to the Segway personal transport vehicles seen in the movie. The publicity stunt was incorporated in the red-carpet premiere for the PG-rated youth comedy movie, which hits theaters next Friday. record, which yields some breadth … [Read more...] about ‘Blart 2’ Ties Segway Record to Premiere

‘Furious 7’ Flogs Social Media

March 23, 2015 by Robert Marich Leave a Comment

Furious 7 Instagram

The car-crazed movie “Furious 7” is riding high in social media, including the clout of its stars, for what is projected as a huge opening. Trade news website Deadline.com says that “film’s social-media outreach has been through the roof. RelishMix cites the “Fast & Furious” brand as the most social in terms of reach and engagement combined. ‘Furious … [Read more...] about ‘Furious 7’ Flogs Social Media

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