• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • About Marketing Movies
  • About the Author
  • What experts say
  • Buy the book
  • Contact
movie marketing news

Marketing Movies

Film marketing news, features

  • news
  • Movie studios
    • Independents
  • exhibition
    • Cinema distribution
  • creative
  • promotion
    • Product placement
    • Merchandise
  • advertising
    • Prints & advertising
  • publicity
    • Talent
  • digital
    • Digital distribution
    • Digital marketing

publicity

Oscar Rules Tweaked for Docus, Awards Campaigning

April 7, 2017 by Robert Marich Leave a Comment

OJ made in america poster

The reigning best-documentary Oscar winner would no longer be eligible going forward under a raft of changes in annual rules revisions issued today by the Academy of Motion Picture Arts & Sciences. In other revisions, AMPAS tweaked numerous rules governing campaigning for awards and also some awards procedures, such as allowing the entire membership of AMPAS to nominate … [Read more...] about Oscar Rules Tweaked for Docus, Awards Campaigning

Magazine Charts Arc of Awards Marketing

April 3, 2017 by Robert Marich Leave a Comment

Oscars logo

"New Yorker" magazine published an in-depth story on the movie academy with its uneven response to charges of Oscars slighting people of color and also putting awards marketing under a microscope. The article is a long (but interesting) read with context and history. The article about the Academy of Motion Picture Arts & Sciences (AMPAS) reveals these tidbits on Oscar … [Read more...] about Magazine Charts Arc of Awards Marketing

Streep Dress Flap at Oscars

February 26, 2017 by Robert Marich Leave a Comment

fashions at Oscars

Attention shoppers: Catfight in aisle 12! Fashion designer Karl Lagerfeld sniped at Meryl Streep for backing out of an alleged deal to wear one of his gowns to the Oscars, claiming he learned another designer paid her to strut the red carpet in another outfit. The 20-times Oscar nominated actress Streep huffed it wasn't true. And later Lagerfeld back off saying it was a … [Read more...] about Streep Dress Flap at Oscars

Fake News Websites for ‘Wellness’ Embarrass Fox

February 18, 2017 by Robert Marich Leave a Comment

fake news article

20th Century Fox stretched for relevance by erecting fake news website to promote film “A Cure for Wellness,” but apologized later. The $40 million-budgeted psychological thriller “A Cure for Wellness” premieres in theaters this weekend. Phony news websites were anchored with “an elaborate, yet fictitious news story claiming that President Donald Trump met with Russian … [Read more...] about Fake News Websites for ‘Wellness’ Embarrass Fox

Four Studios Sue Broker Over Film Premiere Tix

December 23, 2016 by Robert Marich Leave a Comment

Demand for tickets to movie premieres spawns black market sales, and four film distributors are cracking down. A New York Post newspaper article says that Disney, NBC/Universal, Sony and Warner Bros. filed a lawsuit against a broker that sells to the general public what are labeled as premiere and Hollywood awards show tickets in VIP packages. The lawsuit by the major … [Read more...] about Four Studios Sue Broker Over Film Premiere Tix

Filmmaker Controversy Sinks ‘Birth’

October 10, 2016 by Robert Marich Leave a Comment

"Birth Nation" at Sundance

Fox Searchlight period slave drama “The Birth of a Nation” premiered to weak box office this weekend amid acclaim, high hopes and scandal. The drama, acquired for a sizeable $17.5 million at the Sundance Film Festival, generated just $7 million in domestic box office its premiere weekend Oct 7-9 with a lackluster $2,105 per screen average. “Birth of a Nation” -- about a … [Read more...] about Filmmaker Controversy Sinks ‘Birth’

The Fall of ‘Saint Angelina’ (Jolie)

September 25, 2016 by Robert Marich Leave a Comment

angelina jolie

With the Brangelina "brand" in tatters, the New York Post published an informative dissection of how actress Angelina Jolie constantly reinvents herself and her divorce from Brad Pitt blows up one of her incarnations. “Jolie carved her own niche, controlled her own narrative, and it was impossible to look away,” notes New York Post journalist Maureen Callahan. But with her … [Read more...] about The Fall of ‘Saint Angelina’ (Jolie)

ABC TV Extends Oscar Telecasts to 2028

August 31, 2016 by Robert Marich Leave a Comment

catching Oscars glow

ABC Television expanded its contract to broadcast the Oscars to the year 2028 and that telecast is a money machine grossing an estimated $70 million-plus. From that, the Academy of Motion Picture Arts & Sciences pockets tens of millions of dollars in rights fees from ABC Television. ABC’s contract was scheduled to expire in 2020; the TV broadcaster that is owned by Walt … [Read more...] about ABC TV Extends Oscar Telecasts to 2028

AFI Controversy Exposes Divide About Cinema Studies

August 24, 2016 by Robert Marich Leave a Comment

AFI cinema walk poster

A debate about leadership at the famed AFI Conservatory cinema and TV school brings out student comments complaining bitterly about the worth of degrees in film schools and what students should expect -- and not expect. In this post, I’m looking at those tangential issues in the controversy surrounding AFI Film school dean Jan Schuette, who some faculty want fired (AFI is the … [Read more...] about AFI Controversy Exposes Divide About Cinema Studies

Hollywood Piles Into L.A. Billboards

March 8, 2016 by Robert Marich Leave a Comment

Outdoor billboards in Los Angeles hold a special place for Hollywood. Such outdoor advertising signage is sometimes almost personal with the industry talking to the broader industry and is supercharged in awards season touting talent, movies and TV shows for kudos. “Many Hollywood advertisers view outdoor as a ‘reminder’ medium, playing a supportive role in campaigns that … [Read more...] about Hollywood Piles Into L.A. Billboards

« Previous Page
Next Page »

Primary Sidebar

Learn Film Marketing

Robert Marich's "Marketing to Moviegoers" is the essential guide to selling films in a multiplatformed world. For students and industry pros alike.

  • About author Robert Marich
  • Industry pros review the book
  • Read excerpts from the film marketing book
  • Buy the movie marketing book

Search by keywords

Search by category

Recent posts

  • ‘Lilo’ Propelled by Merchandise Boom
  • Film Fest Ovations Stoke Marketing
  • Radio Pitches Wide Reach for Movie Ads
  • Amazon Emerging as Major Movie Studio
  • ‘Minecraft’ Ignites Rowdy Cinema Rally
  • Fan-Made Film Trailers Flourish
  • Best Bet for Netflix: Acquiring Theatricals
  • Wow! $215 for Cinema+Meal

Tags

affinity groups arthouse awards bombs branding buzz campaigns-strategy controversy critics data demographics documentaries economics education expenses festivals genre genres history-memorablia messaging mobile-wireless movie trailers organizations out-of-home posters regulations social media video-marketing windows

Copyright © 2025 Robert Marich · All rights reserved · Privacy · Contact