The theatrical film adaptation of “The Simpsons” carries over the goofy TV animated property into product placements and promotions. 20th Century Fox is scheduled to premiere “The Simpson” in domestic theatrical July 25. The PG 13-rated animated film reportedly cost $70 million to make. Normally, product placements insert familiar corporate brands in a movie, but in a … [Read more...] about Goofy ‘Simpsons’ Promotions Multiply
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Oscar Noms Ignite ‘Gandhi’ Blitz
More than any other Best Picture nominee, "Gandhi" needs Oscar's help! For the Columbia Pictures release, the cornerstone of its marketing plan is the 11 nominations it received, the best of any 1982 picture. Moviegoers were barraged with “Gandhi” advertising ballyhooing the Academy of Motion Picture Arts & Sciences Awards’ nomination within hour of the Feb. 17 … [Read more...] about Oscar Noms Ignite ‘Gandhi’ Blitz