San Diego’s big comic book aficionados’ convention is now firmly on Hollywood’s calendar, reinforced when a well-received presentation two years ago of no-star history epic “300” ignited a blockbuster cinema run, according to a “New York Times” article. So the annual event organized by Comic-Con International goes from of-interest to a vital marketing vehicle. The comic-book … [Read more...] about Hollywood Hugs Comic Book Events
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‘Sex & City’ Ignites Pop Culture, Promos
The silver-screen version of HBO TV series “Sex and the City” shapes up as a theatrical phenomenon with strong pre-release buzz. The stylish, young-adult contemporary drama has a foundation of an HBO TV series, which is more tame than the theatrical release May 30 domestically from Warner Bros. Pictures. The movie is rated R-restricted. * Luxury brands are a natural fit; … [Read more...] about ‘Sex & City’ Ignites Pop Culture, Promos
‘Expelled’ Docu Rides Lawsuit Publicity
Sued by Yoko Ono for using a piece of John Lennon song, the producers of documentary “Expelled: No Intelligence Allowed” latched on to the dispute to generate publicity. The PG-rated “Expelled” would go on to gross $7.7 Million in domestic theatrical box office in 2008, which is blockbuster for the documentary category, where over $1 million is a hit. Rocky Mountain Pictures … [Read more...] about ‘Expelled’ Docu Rides Lawsuit Publicity
‘Band’s Visit’ Thrives Despite Oscar Snub
The Academy of Motion Picture Arts & Sciences disqualified the official Israeli entry in the Foreign Film category because its inclusion of English dialog. However, “The Band’s Visit” later managed decent boxoffice and was even transplanted on Broadway as an acclaim musical. Producers of “The Band’s Visit”-a quirky tale about a small orchestra of Egyptian policemen … [Read more...] about ‘Band’s Visit’ Thrives Despite Oscar Snub
Goofy ‘Simpsons’ Promotions Multiply
The theatrical film adaptation of “The Simpsons” carries over the goofy TV animated property into product placements and promotions. 20th Century Fox is scheduled to premiere “The Simpson” in domestic theatrical July 25. The PG 13-rated animated film reportedly cost $70 million to make. Normally, product placements insert familiar corporate brands in a movie, but in a … [Read more...] about Goofy ‘Simpsons’ Promotions Multiply
Oscar Noms Ignite ‘Gandhi’ Blitz
More than any other Best Picture nominee, "Gandhi" needs Oscar's help! For the Columbia Pictures release, the cornerstone of its marketing plan is the 11 nominations it received, the best of any 1982 picture. Moviegoers were barraged with “Gandhi” advertising ballyhooing the Academy of Motion Picture Arts & Sciences Awards’ nomination within hour of the Feb. 17 … [Read more...] about Oscar Noms Ignite ‘Gandhi’ Blitz