While riding high in 2007, social media website MySpace creates a movie video trailer community with indie distributor Lions Gate as its inaugural promotional partner. The cinema section is dubbed MySpace Trailer Park. A press release quotes MySpace CEO Chris DeWolfe saying that the trailer community “speaks to users who want to discover and virally share these videos.” … [Read more...] about MySpace Creates Cinema Trailer Hub
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Futuristic Product Placements in Films
The experience of Pan Am…First around the world and beyond. So if your business takes you out of this world, enjoy the speed and comfort of a Pan Am space clipper with convenient non-stops to the moon and all the major space stations. At Pan Am, the sky is no longer the limit..."2010: The Year We Make Contact" Movie audiences undoubtedly will get a chuckle from the preceding … [Read more...] about Futuristic Product Placements in Films
‘Jedi’ Unleashes Merchandise Blitz
In 1983, the eagerly awaited third film of the “Star Wars” cinema saga shapes up as much a potential blockbuster in merchandising and promotional tie-ins as it is expected to be at the box office. Two major packaged goods marketers – Coca-Cola and Procter & Gamble – and a fast-food chain – Burger King – plan national promotions tied to the $35 million production of “Star … [Read more...] about ‘Jedi’ Unleashes Merchandise Blitz