20th Century Fox reported paid a $550,000 licensing fee to the Smithsonian Institution in Washington for use of its name in “Night at the Museum: Battle of the Smithsonian.” The 2009 family-adventure film, which starts production shortly, already lays claim to a U.S. theatrical release a year from now on May 22, 2009 and its predecessor was a sleeper hit grossing $251 … [Read more...] about Smithsonian Museum Paid by Fox for Movie Role
promotion
Flop ‘Racer’ Delivers Dim Glow
“Speed Racer,” the cinema film adaptation of a 1980s TV series, pressed all the correct marketing buttons in preparing for premiere, though it didn’t connect with audiences. The movie that cost $120 million to make premiered May 9 from Warner Bros. Pictures (UPDATE ultimately finished with a disappointing $44 million in boxoffice domestically, falling far short of … [Read more...] about Flop ‘Racer’ Delivers Dim Glow
‘Magorium’ Gimmicky Scented Advertisement
“Mr. Magorium’s Wonder Emporium” employs a marketing stunt placing a scratch-and-sniff fragrance embedded the ink of “Los Angeles Times” advertisement for the movie. “Magorium” is a G-rated family film scheduled for domestic premiere Nov. 5 from 20th Century Fox Pictures and producer Fox Walden Media. In overall movie marketing, newspaper advertising is in decline because … [Read more...] about ‘Magorium’ Gimmicky Scented Advertisement
Goofy ‘Simpsons’ Promotions Multiply
The theatrical film adaptation of “The Simpsons” carries over the goofy TV animated property into product placements and promotions. 20th Century Fox is scheduled to premiere “The Simpson” in domestic theatrical July 25. The PG 13-rated animated film reportedly cost $70 million to make. Normally, product placements insert familiar corporate brands in a movie, but in a … [Read more...] about Goofy ‘Simpsons’ Promotions Multiply
MySpace Creates Cinema Trailer Hub
While riding high in 2007, social media website MySpace creates a movie video trailer community with indie distributor Lions Gate as its inaugural promotional partner. The cinema section is dubbed MySpace Trailer Park. A press release quotes MySpace CEO Chris DeWolfe saying that the trailer community “speaks to users who want to discover and virally share these videos.” … [Read more...] about MySpace Creates Cinema Trailer Hub
Futuristic Product Placements in Films
The experience of Pan Am…First around the world and beyond. So if your business takes you out of this world, enjoy the speed and comfort of a Pan Am space clipper with convenient non-stops to the moon and all the major space stations. At Pan Am, the sky is no longer the limit..."2010: The Year We Make Contact" Movie audiences undoubtedly will get a chuckle from the preceding … [Read more...] about Futuristic Product Placements in Films
‘Jedi’ Unleashes Merchandise Blitz
In 1983, the eagerly awaited third film of the “Star Wars” cinema saga shapes up as much a potential blockbuster in merchandising and promotional tie-ins as it is expected to be at the box office. Two major packaged goods marketers – Coca-Cola and Procter & Gamble – and a fast-food chain – Burger King – plan national promotions tied to the $35 million production of “Star … [Read more...] about ‘Jedi’ Unleashes Merchandise Blitz