Mercedes Benz embraces movie glitz and star talent in a sponsorship of the gala awards ceremony of the 24th annual Palm Springs International Film Festival. The German car maker is connected to a rare film festival that is part of the Oscar awards season calendar because of its early January date (most other fests are outside awards season). Mercedes also trots out celebrity … [Read more...] about Mercedes Drives Palm Springs Fest Sponsorship
promotion
IWC Wristwatch Stars in ‘Bourne’
It’s no accident that Jeremy Renner is wearing a pricey IWC wristwatch in “The Bourne Legacy.” The Swiss watchmaker IWC Schaffhausen issued a press release saying the watch worn by the movie’s star is product placement in a “partnership” agreement with Universal Pictures, which distributed the PG-13 spy thriller movie. “IWC has a longstanding passion for filmmaking,” says … [Read more...] about IWC Wristwatch Stars in ‘Bourne’
‘Spidey’ Promos Target Females
Sony Pictures aims its $200 million in third-party marketing support for “The Amazing Spider-Man” at women, figuring that is the elusive demographic for the PG-13 film that will open July 3. “To do that,” says a Variety story by Marc Graser, “Kellogg’s and beauty brand OPI are now in the mix with companies like Carl’s Jr., Twizzler, Schick, Walmart and Target in the U.S. to … [Read more...] about ‘Spidey’ Promos Target Females
R-rated ‘Prometheus’ Nabs Promos
20th Century Fox’s sci-fi yarn “Prometheus” lined up major tie-in partnerships with Coors, Verizon, and Amazon, according to Variety. The Coors alliance is the brewer’s first movie deal in six years. The R-rated sci-fi film from Ridley Scott (“Alien”, “Blade Runner” and “Gladiator”) will premiere June 8. The Variety article by Marc Graser observes that R-rated films … [Read more...] about R-rated ‘Prometheus’ Nabs Promos
Theaters Host Mini-Fests at Reduced Prices
Movie theaters are rolling out a range of special promotions to try to ingrain the cinema-going habit with showings of older films at discount prices. * Carmike and Regal starts a “Marvel Superhero Movie Marathon” screening movies with Marvel characters simultaneously on May 3 coming just before the premiere of "The Avengers" from Walt Disney Studios the following day. * … [Read more...] about Theaters Host Mini-Fests at Reduced Prices
‘Lorax’ Backlash
There’s a bit of a backlash brewing over the mountain of tie-in promotions for “Dr. Suess’ The Lorax,” which is the PG-rated family animated film from Universal Pictures set to premiere Friday. “I personally think that Sr. Seuss would only be disappointed that ‘The Lorax’ has only 70 product tie-ins,” said a deadpan Stephen Colbert on a Comedy Central skit. Colbert continued … [Read more...] about ‘Lorax’ Backlash
Wells Fargo Embraces Film Promos
Wells Fargo is mounting a flurry of film sponsorships as the nation’s fourth largest bank associates itself with Hollywood on several promotional fronts. Wells Fargo took the title of “official financial institution sponsor” for 20th Century Fox release of “Red Tails” in a deal sparked by two of its bankers who served as combat fighter pilots in the celebrated WWII air unit … [Read more...] about Wells Fargo Embraces Film Promos
Fat-cats Gorge on Sundance Glitz
The Sundance Film Festival loves to dish out an ecological “green” sensibility and project a we’re-with-the-people face. So it’s a bit of a paradox that outfits catering to the “one percenters”—portrayed as filthy exploiters indie films that are Sundance staples—enthusiastically latch on to the film event. They are in evidence as both official sponsors and indirectly as … [Read more...] about Fat-cats Gorge on Sundance Glitz
Sony Marshals Siblings for ‘MiB3’
Sony Pictures pushes for maximum synergy within the $88 billion-revenue conglomerate for “Men in Black 3,” which will hit theaters May 25, 2012. In a press release, Sony Pictures says that consumer-facing businesses of the company that will promote sci-fi comedy “MIB3” include: * TV channels reaching 577m TV households worldwide (the U.S. alone has just 115m TV … [Read more...] about Sony Marshals Siblings for ‘MiB3’
‘Mission Impossible’ Links to Hockey
“Mission: Impossible – Ghost Protocol” has a major tie-in promotion with professional hockey via a sweepstakes offering a prize as a trip to a big National Hockey League game in Philadelphia. Paramount Pictures will release what is the fourth movie in the “Mission: Impossible” series Dec. 21 and the PG-13 rated actioner stars Tom Cruise. Says an NHL press release: “The … [Read more...] about ‘Mission Impossible’ Links to Hockey