Movie tie-in promotions, which were snuffed out by the pandemic, are gradually returning. Hardee’s and Carl’s Jr., which are both owned by CKE Restaurants, just announced a tie-in with “Jurassic World Dominion,” while Applebee’s unveiled a promotion mid-month with “Top Gun: Maverick.” Universal Pictures premieres the sixth full-length theatrical film of the dinosaur yarn … [Read more...] about Film Tie-ins Rebound at Restaurant Chains
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‘Eternals’ Revives Cinema Promos
Walt Disney Studios’ comic book adaptation “The Eternals” opened to a hefty $71 million three-day premiere weekend, marking the return of film tie-in sponsors to prepandemic norms. For the superhero film from the Marvel comics stable, the movie has promotional sponsors Lexus cars, McDonald’s restaurants, Geico insurance, Urban Decay cosmetics, S. C. Johnson & Son’s Ziploc … [Read more...] about ‘Eternals’ Revives Cinema Promos
‘Jungle Cruise’ Serves Applebee’s Promo
Casual-dining chain Applebee’s Grill + Bar offers a free movie ticket to “Jungle Cruise” for every $25 in meals purchased, as the restaurant chain mounts its first direct movie tie-in. It's also a milestone for cinema gradually returning to a post-pandemic normal with a movie hooked up with consumer marketer for a joint promotion. Up to four movie tickets are offered per … [Read more...] about ‘Jungle Cruise’ Serves Applebee’s Promo
Roblox Virtualizes ‘In the Heights’
Roblox, which is the online game platform with multiple storefronts, hosts a multimedia “block party” for musical romance “In the Heights" creating a movie promotion set in a virtual world. Warner Bros. Pictures will premiere PG-13-rated “In the Heights” in theaters June 11. A press release says the Launch Party brings music, dance, and Latin American culture together in a … [Read more...] about Roblox Virtualizes ‘In the Heights’
Rolex Melds With Oscars, Hollywood
Luxury Swiss watchmaker Rolex integrates itself with Hollywood talent and Oscar’s glitter with its long-running multimedia sponsorship, which has many facets. The Rolex logo — the four-pronged crown -- is intertwined with the Oscar statuette in a cavalcade of interconnected marketing initiatives with the Academy Awards organizer, including: * Film-critic darling Martin … [Read more...] about Rolex Melds With Oscars, Hollywood
Universal Mounts Horror Image Contest
A major studio built on a foundation of horror films 109 years ago, Universal Pictures now mounts a contest soliciting amateur-made posters and other marketing images celebrating the fright genre. Universal’s Out of the Shadows contest is partnered with onliner Tongal, which is a digital platform connecting businesses with vendors providing graphics/creative services to … [Read more...] about Universal Mounts Horror Image Contest
Carmaker Flakes Out on ‘Blade Runner’
The company behind “Blade Runner 2049” is suing French automaker Peugeot alleging it reneged on a big tie-in promotion with the sci-fi movie from 2017. Alcon Entertainment filed the legal action asserting that Peugeot failed to perform on paying a promised $500,000 cash fee and accompanying advertising support of $30 million. The complaint said that another unidentified … [Read more...] about Carmaker Flakes Out on ‘Blade Runner’
Pepsi investment in ‘Uncle Drew’ pays off
Soft drink marketer Pepsi seems to have hit the jackpot producing urban basketball comedy-yarn movie “Uncle Drew,” which cracked the top 10 grossers in two consecutive weekends and rolled up a respectable $30 million in domestic box office June 29-July 8. That’s for a movie, which is distributed by Lionsgate, costing only about $20 million to produce -- cheap by major-studio … [Read more...] about Pepsi investment in ‘Uncle Drew’ pays off
‘Deadpool 2’ Humor Shines in 7-Eleven promo
20th Century Fox's "Deadpool 2" mounts a fun, bouncy tie-in promotion with the 7-Eleven convenience stores -- which number 9,700 in the United States and Canada. I saw a humorous in-cinema advertisement where the "Deadpool" character interacts with 7-Eleven cashiers in a mischievous, droll manner. The store chain wants customers to use their 7-Eleven rewards apps (if not … [Read more...] about ‘Deadpool 2’ Humor Shines in 7-Eleven promo
Facebook Conversations Get Fandango Movie Plugs
You knew this was going to happen eventually. Facebook is using artificial intelligence to identify conversations about current movies to drop in paid commercial messaging for Fandango, the movie ticketing service. The messaging will include local playdates and pricing inserted in Facebook Messenger. "It ís totally convenient! Or completely creepy," muses an article in … [Read more...] about Facebook Conversations Get Fandango Movie Plugs