The luxury wristwatch industry is going ga-ga over product placements on celebrities at awards shows. Leonardo DiCaprio and George Clooney are among the stars conspicuously flashing pricey time-piece metal for TV and photographers at Sunday’s Golden Globe awards. A Hollywood Reporter magazine story summed up with the headline: “Leonardo DiCaprio Really Wanted You to See His … [Read more...] about Luxury Wristwatches Star in Hollywood
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Film Talent Stars as Hucksters
Top Hollywood film talent is increasingly comfortable endorsing products and services, evidenced most recently by Timothée Chalamet and director James Mangold shilling for Lucid electric cars. The actor and the director/writer collaborated for hit theatrical movie “A Complete Unknown,” with both getting Oscar nominations for the Bob Dylan-biographical flick. Above, Chalamet … [Read more...] about Film Talent Stars as Hucksters
Cruise’s Sport Glasses on a ‘Mission’
Tom Cruise wears Oakley-branded sport eyewear prominently in death-defying stunts in “Mission: Impossible – The Final Reckoning,” putting the EssilorLuxottica label in the spotlight. Cruise is seen close-up hanging on to a flying prop airplane (image above) while wearing clear wrap-around Oakley sport glasses, and the image is in marketing materials as well as the movie … [Read more...] about Cruise’s Sport Glasses on a ‘Mission’
IWC Logo, Watches Fuel ‘F1’ Film
Swiss luxury wrist-watch maker IWC is plastered across “F1,” capped by its logo prominently seen in the car-racing movie’s key art for marketing. That marketing image is a closeup of “F1” star Brad Pitt wearing a crash helmet with IWC on the chin-bar (image above), which is sprayed across media from TV commercials to film posters. IWC is a longtime brand sponsor for Formula … [Read more...] about IWC Logo, Watches Fuel ‘F1’ Film
‘Deadpool’ Chows Down on Fast Food
“Deadpool & Wolverine” snagged the 2,200-restaurant Jack In the Box chain for a tie-in promotion, a rare alliance for an age-restricted R-rated film. No kiddie meals here! The R cinema classification requires accompanying parent or guardian for ages 17 and younger. Walt Disney Studios will premiere “Deadpool & Wolverine” on July 26 domestically (U.S. and Canada). The … [Read more...] about ‘Deadpool’ Chows Down on Fast Food
Volkswagen Mounts ‘Despicable 4’ Promotion
Volkswagen has rolled out a promotional tie-in with its Atlas sports-utility vehicle with animated “Despicable Me 4” distributed by Universal Pictures. There’s a fun 30-second commercial with “Despicable’s” oddball villain Gru surrounded by a sea of impish little minions with an Atlas in the center. Volkswagen says that it rolls with “Despicable Me 4”-themed national TV … [Read more...] about Volkswagen Mounts ‘Despicable 4’ Promotion
Film Marketing Takes to Streets
The “Star Wars” franchise has mounted a marketing initiative that projects lighted images on a famous New York City building, attracting the attention of street traffic and, more importantly, the press. “Star Wars” imagery gets beamed on the side of the 102-floor Empire State Building at night. This supports licensed movie merchandise and runs of “Star Wars” saga movies on … [Read more...] about Film Marketing Takes to Streets
Hollywood’s Go-to Video Blogger at TikTok
TikTok video blogger Reece Feldman, whose handle is @guywithamoviecamera, is the go-to influencer for films marketed to the youth demographic via social media. In just three years after leaving college, Feldman has created a cottage industry of his journalism-style v-logger posts and commentaries on movies and TV programs. The 25-year-old marketing promotional wiz is on paid … [Read more...] about Hollywood’s Go-to Video Blogger at TikTok
Unofficially Yours: Some Oscars Glow
It’s Academy Awards season, and a raft of consumer-goods companies that are outside the inner circle of official sponsors are angling to snag some Oscar glow. The outsiders making a splash in awards season glitz include a fabrics maker revealing winner colors and video streaming program guide Clix (see featured image) with its own rankings of actresses. Allianz Global … [Read more...] about Unofficially Yours: Some Oscars Glow
‘Nope’ Reaches for the Skyy Vodka
Universal Pictures set up an expansive tie-in promotion with Skyy vodka for off-beat horror film “Nope” that includes out-of-home marketing, whipping up interest on social media, a sweepstakes and experiential activations. The R-rated “Nope” is scheduled for “in theaters only” domestic premiere July 22. Its R-rating limits promotional partners since voluntary audience … [Read more...] about ‘Nope’ Reaches for the Skyy Vodka