Swiss luxury wrist-watch maker IWC is plastered across “F1,” capped by its logo prominently seen in the car-racing movie’s key art for marketing. That marketing image is a closeup of “F1” star Brad Pitt wearing a crash helmet with IWC on the chin-bar (image above), which is sprayed across media from TV commercials to film posters. IWC is a longtime brand sponsor for Formula … [Read more...] about IWC Logo, Watches Fuel ‘F1’ Film
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‘Deadpool’ Chows Down on Fast Food
“Deadpool & Wolverine” snagged the 2,200-restaurant Jack In the Box chain for a tie-in promotion, a rare alliance for an age-restricted R-rated film. No kiddie meals here! The R cinema classification requires accompanying parent or guardian for ages 17 and younger. Walt Disney Studios will premiere “Deadpool & Wolverine” on July 26 domestically (U.S. and Canada). The … [Read more...] about ‘Deadpool’ Chows Down on Fast Food
Volkswagen Mounts ‘Despicable 4’ Promotion
Volkswagen has rolled out a promotional tie-in with its Atlas sports-utility vehicle with animated “Despicable Me 4” distributed by Universal Pictures. There’s a fun 30-second commercial with “Despicable’s” oddball villain Gru surrounded by a sea of impish little minions with an Atlas in the center. Volkswagen says that it rolls with “Despicable Me 4”-themed national TV … [Read more...] about Volkswagen Mounts ‘Despicable 4’ Promotion
Film Marketing Takes to Streets
The “Star Wars” franchise has mounted a marketing initiative that projects lighted images on a famous New York City building, attracting the attention of street traffic and, more importantly, the press. “Star Wars” imagery gets beamed on the side of the 102-floor Empire State Building at night. This supports licensed movie merchandise and runs of “Star Wars” saga movies on … [Read more...] about Film Marketing Takes to Streets
Hollywood’s Go-to Video Blogger at TikTok
TikTok video blogger Reece Feldman, whose handle is @guywithamoviecamera, is the go-to influencer for films marketed to the youth demographic via social media. In just three years after leaving college, Feldman has created a cottage industry of his journalism-style v-logger posts and commentaries on movies and TV programs. The 25-year-old marketing promotional wiz is on paid … [Read more...] about Hollywood’s Go-to Video Blogger at TikTok
Unofficially Yours: Some Oscars Glow
It’s Academy Awards season, and a raft of consumer-goods companies that are outside the inner circle of official sponsors are angling to snag some Oscar glow. The outsiders making a splash in awards season glitz include a fabrics maker revealing winner colors and video streaming program guide Clix (see featured image) with its own rankings of actresses. Allianz Global … [Read more...] about Unofficially Yours: Some Oscars Glow
‘Nope’ Reaches for the Skyy Vodka
Universal Pictures set up an expansive tie-in promotion with Skyy vodka for off-beat horror film “Nope” that includes out-of-home marketing, whipping up interest on social media, a sweepstakes and experiential activations. The R-rated “Nope” is scheduled for “in theaters only” domestic premiere July 22. Its R-rating limits promotional partners since voluntary audience … [Read more...] about ‘Nope’ Reaches for the Skyy Vodka
Film Tie-ins Rebound at Restaurant Chains
Movie tie-in promotions, which were snuffed out by the pandemic, are gradually returning. Hardee’s and Carl’s Jr., which are both owned by CKE Restaurants, just announced a tie-in with “Jurassic World Dominion,” while Applebee’s unveiled a promotion mid-month with “Top Gun: Maverick.” Universal Pictures premieres the sixth full-length theatrical film of the dinosaur yarn … [Read more...] about Film Tie-ins Rebound at Restaurant Chains
‘Eternals’ Revives Cinema Promos
Walt Disney Studios’ comic book adaptation “The Eternals” opened to a hefty $71 million three-day premiere weekend, marking the return of film tie-in sponsors to prepandemic norms. For the superhero film from the Marvel comics stable, the movie has promotional sponsors Lexus cars, McDonald’s restaurants, Geico insurance, Urban Decay cosmetics, S. C. Johnson & Son’s Ziploc … [Read more...] about ‘Eternals’ Revives Cinema Promos
‘Jungle Cruise’ Serves Applebee’s Promo
Casual-dining chain Applebee’s Grill + Bar offers a free movie ticket to “Jungle Cruise” for every $25 in meals purchased, as the restaurant chain mounts its first direct movie tie-in. It's also a milestone for cinema gradually returning to a post-pandemic normal with a movie hooked up with consumer marketer for a joint promotion. Up to four movie tickets are offered per … [Read more...] about ‘Jungle Cruise’ Serves Applebee’s Promo