Swag bags full of loot for celebrities popped up across the Hollywood awards landscape. The Hollywood Reporter published a photo gallery presenting everything “from Pope slippers to 'The Irishman' wine.” At the Golden Globe Awards, 600 official gift bags for males and a like number for females -- whose contents are called “swag” in the vernacular. Contents include … [Read more...] about Swag Bags Overflowing in Awards Season
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Cyberspace Hosts ‘Advertiser Unfriendly’ Spots
YouTube is selling advertising around its video streaming content that is raunchy, edgy and controversial—and the top prospect are R-rated movie marketers. Putting forward edgy content runs counter to a broad trend in online media like YouTube of stretching to provide image-conscious advertisers non-controversial content environments. “YouTube wants to help creators who … [Read more...] about Cyberspace Hosts ‘Advertiser Unfriendly’ Spots
Live-streamed Talent Q&As Boost Films
Film distributors are goosing up box office with live question-and-answers with talent before screenings, which get amplified with live video streams, according to the Hollywood Reporter. "Jojo Rabbit," "The Lighthouse," "Parasite" and "Once Upon a Time in Hollywood" are among films with such Q&A and panel discussion initiatives with the theatrical release … [Read more...] about Live-streamed Talent Q&As Boost Films
‘Joker’ Trailer Presses Violence Buttons
Movie marketers aim to create marketing messages that elicit an emotional response from consumers, and “Joker” takes this notion to an extreme. A new trailer projecting film violence created a real-world uproar of worries that the Warner Bros. comic book adaptation of “Joker” will trigger unbalanced people to acts of mayhem. A New York Post story (see below) quotes … [Read more...] about ‘Joker’ Trailer Presses Violence Buttons
Some ‘Twilight’ Moviegoers Suffer Convulsions
News reports indicate a some incidents occurred where moviegoers go into convulsions during a scene replete with flashing visuals in “Twilight: Breaking Dawn--Part One.” These apparently spontaneous attacks of jitters call to mind publicity stunts for pure horror films in the 1950s that promised over-the-top frights. This week’s episodes with the “Twilight” audience, which … [Read more...] about Some ‘Twilight’ Moviegoers Suffer Convulsions