Business analysts looking beyond the current Covid-19 pandemic disruption see a comeback picture for the silver screen. That's the case even though the customary 120-to-90-day window shrinks between theatrical and TV (such as video streamers like Netflix) and Hollywood trying different combinations of cinema/streaming sequencing for individual movies or batches of … [Read more...] about Analysts Map Cinema’s Future
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Researchers Track Film Audiences Across Media
Two industry research giants are expanding their data offerings that will immerse Hollywood with more insights about consumer viewing of movies across multiple media platforms. Comscore and Nielsen both announced separate film initiatives this month. Comscore unveiled its Movies Everywhere service for “a new reporting system to track box office movies performance across all … [Read more...] about Researchers Track Film Audiences Across Media
Netflix Originals Challenge Cinema Habit
Netflix promises a new premiere movie each week, which could disrupt the traditional “let’s all go out to a movie tonight” habit. The video streaming service marshals billions of dollars in marketing and content spending for that original-movies ambition, though there are some chinks in Netflix’s armor. Netflix just reported very good calendar 2020 earnings with 203.7 … [Read more...] about Netflix Originals Challenge Cinema Habit
Taco Bell Parodies Horror Film Trailers
Movie trailers are ingrained in popular culture evidenced by others imitating. These include TV series promotions trying to capture a cinema-like prestige and consumer goods, such as the Taco Bell restaurant chain. “The Craving” advertising campaign for Taco Bell spoofs youth horror film trailers. It’s the sixth round of Taco Bell TV commercials playing off film trailers, … [Read more...] about Taco Bell Parodies Horror Film Trailers
Hollywood’s ♥️ Affair: Still ‘Dating’ Cinema
Hollywood still shows its love for cinema, despite the naysayers. Lost in the current theatrical release depression is that movie distributors continue to aggressively schedule cinema premieres months and even years ahead, when the Covid-19 is expected to be gone. Such film release scheduling is known as “dating” in Hollywood parlance. And, yes, such dating can be undone. … [Read more...] about Hollywood’s ♥️ Affair: Still ‘Dating’ Cinema
Virus Costs Cinema $32bn, But Rebound Forecast
Global boxoffice revenue will decline $32 billion due to Covid-19 closures, representing a 71.5% plunge, estimates a London-based researcher that is nonetheless upbeat about a healthy though not complete rebound in two years. Omdia Research’s latest syndicated report "Movie Windows: Adapting for the Future” forecasts 2020 global boxoffice will amount to just $13 billion, for … [Read more...] about Virus Costs Cinema $32bn, But Rebound Forecast
Viewing ‘Hillbilly Elegy’ Via Politics
The Netflix movie "Hillbilly Elegy" is a lightning rod for attention as film critics and pundits find a stealth political undertone that irritates them. The searing family drama starring Glenn Close and Amy Adams is based on a 2016 memoir nonfiction book about growing up poor in economically backward America. The political buzz for the book and now Netflix movie directed by … [Read more...] about Viewing ‘Hillbilly Elegy’ Via Politics
Digital Hipsters, Kids Diverge on ‘Clifford’
A video revealing “Clifford the Big Red Dog” drew mixed reviews, as adult digital literati found it garish, though tots and kids are probably just fine. The movie will be live-action, not animated. The family film’s distributor, Paramount Pictures, and producer Entertainment One released the image a few days ago in an orchestrated reveal encouraging fans to connect and pass … [Read more...] about Digital Hipsters, Kids Diverge on ‘Clifford’
Cinemas Craft Durable VOD Model
The movie-release window for video-on-demand after cinema is getting more crowded, in what should be viewed as good news because a durable formula is being hashed out that works for both Hollywood and cinema. Earlier this week, the nation’s #3 theater chain Cinemark cinched a deal for the Universal Pictures slate and separately Warner Bros. unveiled a combination … [Read more...] about Cinemas Craft Durable VOD Model
Indie ‘True’ Shines Amid Pandemic
An independent film, “True to the Game 2,” made an impact in national box office laid low by Corona-19 pandemic. Over the Nov 6-8 boxoffice weekend, the urban action film took in $290,000 from 247 locations with a per screen average of $1,174—a good showing in the virus social-distancing era. That per-screen average appears to rank #2 nationally among all films in … [Read more...] about Indie ‘True’ Shines Amid Pandemic