"Star Trek” fans can slice their pizzas with a U.S.S. Enterprise Pizza Cutter from ThinkGeek, which is a licensed merchandise outfit based in Fairfax VA. A press release says that the $99.99 cutter, which is in the shape of the space ship, is "limited to 1,701 units and each will feature a unique number laser etched onto the blade. Under license by CBS Consumer … [Read more...] about ThinkGeek Beams Up ‘Star Trek’ Merchandise
merchandise
Movie Soundtracks Make Comeback
Movie companies are once again pushing hard to sell soundtrack albums, which went into severe decline over the past decade along with overall revenue of the music industry. The rise of digital music streaming and downloads again make movie music an attractive licensed merchandise item and music licensing organizations have helped by making more favorable deals with movie … [Read more...] about Movie Soundtracks Make Comeback
Merchandise Surges for ‘Dark Knight’
Warner Bros. unveiled product licensees for "The Dark Knight Rises" with the top-tier merchandise purveyors Mattel, Lego, Hallmark, Kinetex, Rubie’s Costume, Titan books, and Sakar International (electronics). The movie, which reportedly cost $250 million to make, premieres tomorrow. A Warner Bros. Consumer Products press release says that licensed products range “from toys … [Read more...] about Merchandise Surges for ‘Dark Knight’
Pixar Covers Postage Stamps
The United States Postal Service adds Disney’s Pixar animation characters to the pantheon of Hollywood luminaries that have graced postage stamps. Some 125 million stamps in total will be issued with five different mixes of Pixar characters including Nemo and Squirt from “Finding Nemo," and Woody, Bullseye and Jessie from “Toy Story 2.” “These delightful stamps lift spirits … [Read more...] about Pixar Covers Postage Stamps
Conviction for Fake Vintage Movie Posters
Vintage movie posters are a big business and there are pockets of fraud for posters and lobby cards. A Georgia man who was an active collector and seller was convicted in federal court to 6 ½ years in prison for manufacturing replicas of posters from famous old movies and selling them as original. The convicted man Kerry Haggard “worked his scam by paying a New York City … [Read more...] about Conviction for Fake Vintage Movie Posters
‘Hunger Games’ Ramps Up Early
Lionsgate is making ABC Television’s “Good Morning America” the platform for the debut of a teaser trailer for its sci-fi action adventure “The Hunger Games,” which is scheduled to hit theaters March 23, 2012. “GMA” is an unusual choice because typically trailers premiere on websites related to movies, social websites, events such as the sci-fi enthusiast Comic-Con … [Read more...] about ‘Hunger Games’ Ramps Up Early
‘Cars 2’ Merchandise Bonanza
Cars 2” is already a gusher in licensed merchandise for Walt Disney. The Wall Street Journal newspaper estimates that “Cars 2”—which is the G-rated animated movie opening Friday—will surpass the $2.8 billion merchandise haul of “Toy Story 3.” Ira Mayer, publisher of the “Licensing Letter” and EPM Communications (who is also quoted in the book “Marketing to Moviegoers: Second … [Read more...] about ‘Cars 2’ Merchandise Bonanza
Transmedia Adapts, Advances Film Storylines
As movie brands land in cell phones, video games and websites, a whole new discipline emerges in Hollywood -- transmedia --which is planting film properties in places besides the silver screen. A “Los Angeles Times” article by Ben Fritz examines the transmedia process with Jeff Gomez and Mark Pensavalle, who are co-founders of specialist marketing agency Starlight Runner … [Read more...] about Transmedia Adapts, Advances Film Storylines
‘Pirates’ Franchise Sells $1.6bn in Merchandise
The four installments of “Pirates of the Caribbean” rolled up $1.6 billion at consumer-spend in global sales of licensed merchandise, says Disney Consumer Products. The fourth edition “Pirates of the Caribbean: On Stranger Tides” sets sail on its theatrical voyage theaters May 20. Based on standard licensing rates and Disney’s track record, book “Marketing To Moviegoers” … [Read more...] about ‘Pirates’ Franchise Sells $1.6bn in Merchandise
‘Toy Story 3’ Gushes Merchandise
“Toy Story 3” is the perfect fusion of products with entertainment on the silver screen. The Disney/Pixar animated blockbuster serves up an array of toy products that are ideal for license merchandising and the plot sets up a sequel--all while being an entertaining movie that is wowing fans and film critics. The end credits cite three branded placements: Mattel for … [Read more...] about ‘Toy Story 3’ Gushes Merchandise