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‘Terrifier 2’ Ignites Boxoffice

October 24, 2022 by Robert Marich Leave a Comment

clown horror sells

Independent horror film “Terrifier 2” is feasting on boxoffice as a moderate hit, benefiting because of pandemic disruptions of film supply. “Terrifier 2” has grossed a respectable $5.3 million in 17 days of domestic theatrical release, and that’s boffo for a horror/slasher film with a bare minimum national release. “While these grosses may seem low, don’t forget that … [Read more...] about ‘Terrifier 2’ Ignites Boxoffice

Indies Battle Cinema Marketing Costs

August 23, 2021 by Robert Marich Leave a Comment

anime hit

There’s an unfolding tug-of-war over independent films, defined as titles not distributed by Hollywood’s five major studios. Cinemas want to keep them on their silver screens while video streamers, which enjoy more-favorable economics, are siphoning them away. Distributors of indie movies generally want theatrical release, but cinema marketing costs are a perennial obstacle. … [Read more...] about Indies Battle Cinema Marketing Costs

Indie ‘True’ Shines Amid Pandemic

November 12, 2020 by Robert Marich Leave a Comment

"True to the Game 2" poster.

An independent film, “True to the Game 2,” made an impact in national box office laid low by Corona-19 pandemic. Over the Nov 6-8 boxoffice weekend, the urban action film took in $290,000 from 247 locations with a per screen average of $1,174—a good showing in the virus social-distancing era. That per-screen average appears to rank #2 nationally among all films in … [Read more...] about Indie ‘True’ Shines Amid Pandemic

Theater Giant AMC Mounts Indie Effort

July 1, 2019 by Robert Marich Leave a Comment

amc logo

Indie films aimed at audiences with sophisticated tastes get a hand from the second largest U.S. theater circuit with AMC Artisan Films. Movie theater chain AMC Entertainment promises to “program specialized movies consistently in select locations throughout the United States, providing what the company terms ‘consistent and convenient showtimes’ for the works,” writes … [Read more...] about Theater Giant AMC Mounts Indie Effort

Films Sold at Fests Often Disappoint Later

February 1, 2019 by Robert Marich Leave a Comment

Bruce Springsteen movie

Acquiring finished movies at film festivals is a celebrated activity generating breathless news reports and industry buzz. Chosen films are bought after informal industry auctions to later be put in general theatrical release -- which is a marketing function. A "Hollywood Reporter" article by Tatiana Siegel recounts that festival deals -- while often result of frenzied … [Read more...] about Films Sold at Fests Often Disappoint Later

Language Worries Parents More Than Cinema Violence

December 8, 2015 by Robert Marich Leave a Comment

Michael Moore

Parents are most concerned with rough language, more than violence, in movie audience classification ratings, according to Classification And Rating Administration. CARA, which is the voluntary film rating service in the United States, issued a 30-page report "Parents Ratings Advisory Study-2015" with that conclusion and other findings. "While 80 percent of parents in the … [Read more...] about Language Worries Parents More Than Cinema Violence

Weinstein Film Sets Simultaneous Netflix Run

October 1, 2014 by Robert Marich Leave a Comment

hk action sequel

The top four U.S. movie theater chains say they won't play the sequel to "Crouching Tiger, Hidden Dragon" if it is telecast on Netflix simultaneous with its Aug. 25 2015 debut in theaters. Independent distributor The Weinstein Co. and Imax say that "Crouching Tiger, Hidden Dragon: The Green Legend" will be booked on big-screen Imax screens at the same time as subscription TV … [Read more...] about Weinstein Film Sets Simultaneous Netflix Run

Weinstein Aims ‘Philomena’ Beef At Critic

December 8, 2013 by Robert Marich Leave a Comment

The Weinstein Co. bashes in a “New York Times” advertisement a professional film critic who pans its drama film “Philomena,” which triggered a battle in the press. Film distributor TWC urges readers to see the movie to “Decide For Yourself.” In a lengthy opinion article today, New York Post critic Kyle Smith defends his review. “I found the film lazy, contrived, with a … [Read more...] about Weinstein Aims ‘Philomena’ Beef At Critic

Sponsors Embrace Brash Spirit Awards

February 22, 2013 by Robert Marich Leave a Comment

independents-glitz

The Independent Spirit Awards cloaks itself with the aura of a maverick and virtue but is not shy about embracing the luxury side of corporate America. The independent-film awards counts as main sponsors luxury wristwatch Piaget, Jameson Irish Whisky, upmarket Lincoln automobiles, T-Mobile cell phones and indie film TV channel IFC for its Saturday awards, which come one day … [Read more...] about Sponsors Embrace Brash Spirit Awards

Lionsgate Consolidates Ads at Mindshare

February 19, 2013 by Robert Marich Leave a Comment

Lionsgate consolidated its estimated $400 million domestic film advertising account with WPP’s Mindshare media buying agency, which handled Summit Entertainment that Lionsgate acquired a year ago. Interpublic’s Initiative unit—which bought adverising for Lionsgate pre-merger—is dropped. The assignment covers theatrical and home video ad spending. Kantar Media puts … [Read more...] about Lionsgate Consolidates Ads at Mindshare

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