• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • About Marketing Movies
  • About the Author
  • What experts say
  • Buy the book
  • Contact
movie marketing news

Marketing Movies

Film marketing news, features

  • news
  • Movie studios
    • Independents
  • exhibition
    • Cinema distribution
  • creative
  • promotion
    • Product placement
    • Merchandise
  • advertising
    • Prints & advertising
  • publicity
    • Talent
  • digital
    • Digital distribution
    • Digital marketing

global

Studio Ghibli Film Festival Flexes ‘Brand’

June 1, 2024 by Robert Marich Leave a Comment

Hayao Miyazaki movies

Theatrical rereleases of famed Japanese animation Studio Ghibli play across American cinemas in a sprawling annual festival, representing one of the few “brands” in motion pictures. Ghibli’s films have a cult-like following globally topped by “Spirited Away” that grossed a blockbuster $357 million in cinemas worldwide and won the 2002 Oscar for best animated feature. What is … [Read more...] about Studio Ghibli Film Festival Flexes ‘Brand’

‘Dune 2’ Blasts Off With Global PR Tour

February 18, 2024 by Robert Marich Leave a Comment

Big-budget “Dune: Part Two” basks in the glow of copious good press after distributor Warner Bros. Pictures mounted an extensive six-country, whistle-stop publicity tour of talent. The “Dune 2” publicity parade made stops earlier this month at New York City, Mexico City, Paris, London, South Korea and Abu Dhabi. That press tour covered the world because each stop became a … [Read more...] about ‘Dune 2’ Blasts Off With Global PR Tour

Turmoil Opens Cinema to Gatecrashers

December 17, 2023 by Robert Marich Leave a Comment

Ghibli animation Heron

With the flow of mainstream Hollywood films interrupted by now-settled labor strikes and the pandemic, expect occasional unusual successes to surprise in domestic theatrical boxoffice. In an unusual occurrence, the Japanese animation import “The Boy and the Heron” was the No. 1 grossing movie at cinemas in the U.S./Canada for the Dec. 8-10 weekend with $13 million. This … [Read more...] about Turmoil Opens Cinema to Gatecrashers

‘Barbie’ Banned in Vietnam, Naughty in France

July 10, 2023 by Robert Marich Leave a Comment

Margot Robbie stars

A fleeting image of a geographic map of Southeast Asia showing disputed borders was enough to get Warner Bros. Pictures’ “Barbie” banned in Vietnam. Meanwhile, in France, seemingly innocuous marketing messaging for “Barbie’ can have a naughty meaning (double entendre, anyone?). Instead of the usual domestic analysis, here are some overseas marketing developments of … [Read more...] about ‘Barbie’ Banned in Vietnam, Naughty in France

Even ‘Avatar 2’ Can’t Fix China Doldrums

January 18, 2023 by Robert Marich Leave a Comment

There’s little chance for a return to past highs for Hollywood in the China cinema market, which is the world’s second largest overall. And it’s not just because of pandemic. While “Avatar: The Way of Water” is a blockbuster, Chinese regulators reduced theatrical distribution slots for foreign imports — meaning Hollywood films — that in years past bulked up overall cinema … [Read more...] about Even ‘Avatar 2’ Can’t Fix China Doldrums

Golden Globes Display Hollywood Civil War

March 1, 2021 by Robert Marich Leave a Comment

The adage that “the show must go on” shined with the Golden Globe awards Sunday, Feb. 28, on NBC Television presenting a clunky event that indicates Hollywood’s problems are deeper than just the Covid-19 pandemic. Withering press coverage criticizes the foreign journalists trade group that hands out the award for lack of black members and its exclusionary membership; this … [Read more...] about Golden Globes Display Hollywood Civil War

Virus Costs Cinema $32bn, But Rebound Forecast

December 11, 2020 by Robert Marich Leave a Comment

Cinemark private parties

Global boxoffice revenue will decline $32 billion due to Covid-19 closures, representing a 71.5% plunge, estimates a London-based researcher that is nonetheless upbeat about a healthy though not complete rebound in two years. Omdia Research’s latest syndicated report "Movie Windows: Adapting for the Future” forecasts 2020 global boxoffice will amount to just $13 billion, for … [Read more...] about Virus Costs Cinema $32bn, But Rebound Forecast

Overseas BO Props Up Domestic Flops

June 26, 2017 by Robert Marich Leave a Comment

Three recent big-budget Hollywood movie stumbles are getting bailed out by booming overseas box office -- “The Mummy,” “Pirates of the Caribbean: Dead Men Tell No Tales” and “Transformers: The Dark Knight.” The don’t-worry-foreign-will-save-us syndrome is much discussed, but usually not true. A bomb domestically is typically a dud overseas too. But the recent trio are … [Read more...] about Overseas BO Props Up Domestic Flops

Weinstein Film Sets Simultaneous Netflix Run

October 1, 2014 by Robert Marich Leave a Comment

hk action sequel

The top four U.S. movie theater chains say they won't play the sequel to "Crouching Tiger, Hidden Dragon" if it is telecast on Netflix simultaneous with its Aug. 25 2015 debut in theaters. Independent distributor The Weinstein Co. and Imax say that "Crouching Tiger, Hidden Dragon: The Green Legend" will be booked on big-screen Imax screens at the same time as subscription TV … [Read more...] about Weinstein Film Sets Simultaneous Netflix Run

Product Placement Beef for ‘Transformers’ in China

June 22, 2014 by Robert Marich Leave a Comment

A hotel chain in China is suing two product placement brokers claiming foul over a deal with Paramount Pictures release “Transformers: Age of Extinction.” The sci-fi movie will premiere China and in the U.S./Canada June 27.  The big-budget fourth installment of the “Transformers” series is rated PG-13 in the U.S. Beijing Pangu Investment Co., which owns a dragon-shaped … [Read more...] about Product Placement Beef for ‘Transformers’ in China

Next Page »

Primary Sidebar

Learn Film Marketing

Robert Marich's "Marketing to Moviegoers" is the essential guide to selling films in a multiplatformed world. For students and industry pros alike.

  • About author Robert Marich
  • Industry pros review the book
  • Read excerpts from the film marketing book
  • Buy the movie marketing book

Search by keywords

Search by category

Recent posts

  • Radio Pitches Wide Reach for Movie Ads
  • Amazon Emerging as Major Movie Studio
  • ‘Minecraft’ Ignites Rowdy Cinema Rally
  • Fan-Made Film Trailers Flourish
  • Best Bet for Netflix: Acquiring Theatricals
  • Wow! $215 for Cinema+Meal
  • Filmmakers Self-Brand With Text Styles
  • Takeaways From Topsy-Turvy Oscar Race

Tags

affinity groups arthouse awards bombs branding buzz campaigns-strategy controversy critics data demographics documentaries economics education expenses festivals genre genres history-memorablia messaging mobile-wireless movie trailers organizations out-of-home posters regulations social media video-marketing windows

Copyright © 2025 Robert Marich · All rights reserved · Privacy · Contact