The Best-Picture Oscar winner Sean Baker uses the same curvy type-face for logo-treatment for all his movies: the flowery, handwriting-like Aguafina Script, which graces his “Anora” (pictured above). A Fast Company magazine article notes top filmmakers tend to use the same typefaces for multiple movies, which is a subtle branding exercise. “Wes Anderson has an obsession … [Read more...] about Filmmakers Self-Brand With Text Styles
featured
Takeaways From Topsy-Turvy Oscar Race
The rough-and-tumble Oscar race imprints a half dozen indelible lessons in Hollywood awards marketing. Going forward, expect rigorous scrubbing for social media accounts of heavily promoted talent and also pushing self-serving boundaries in defining supporting actor/actress. A Variety article by Clayton Davis notes that old but incendiary social media posts by actress Karla … [Read more...] about Takeaways From Topsy-Turvy Oscar Race
IWC Logo, Watches Fuel ‘F1’ Film
Swiss luxury wrist-watch maker IWC is plastered across “F1,” capped by its logo prominently seen in the car-racing movie’s key art for marketing. That marketing image is a closeup of “F1” star Brad Pitt wearing a crash helmet with IWC on the chin-bar (image above), which is sprayed across media from TV commercials to film posters. IWC is a longtime brand sponsor for Formula … [Read more...] about IWC Logo, Watches Fuel ‘F1’ Film
H’wood Saturates Super Bowl Sans Film Ads
Just three film commercials ran in yesterday’s Super Bowl, which is U.S. TV's most expensive advertisement, though Hollywood celebrities and brands were omnipresent. Those pricey in-game spots were for “Thunderbolts,” “How to Train Your Dragon” (screen grab above) and “M3gan: 2.0," out of about 60 total spots. The usual range is four to 10 in-game movie commercials, which … [Read more...] about H’wood Saturates Super Bowl Sans Film Ads
Database Navigates Cinemas for Indie Films
A startup of well-connected cinema executives is beta testing a database to enable indie films to crack theatrical release. The Fithian Group is providing distribution services to navigate cinema, starting with R-rated romantic comedy “You, Me & Her” hitting screens later this month (movie poster above with key copyline "Don't Make It Weird"). The initiative aims to … [Read more...] about Database Navigates Cinemas for Indie Films
Netflix Keeps Original Movies Flowing
Netflix’s large slate of original movies serves as a big marketing lever. The world’s leading streamer with more than 301 million subscribers globally (90 million in U.S./Canada) unveiled its slate of 39 original films for the remaining 11 months of this year. It’s a wide mix of big-budget glitz, medium-budget fare, feature-length documentaries and animation, many with big-name … [Read more...] about Netflix Keeps Original Movies Flowing
Classic Monsters Enjoy Film Revival
Remakes, sequels and re-imagings of classic monster movies dribble to cinema and TV screens, but that small but steady flow is now a torrent. Five sizable films are hitting cinema and TV screens. Universal Pictures premiered “Wolf Man” (marketing image above) in cinemas this weekend and Netflix has “Frankenstein” coming later this year from auteur Guillermo del Toro, among … [Read more...] about Classic Monsters Enjoy Film Revival
Arty-Film Website Letterboxd Blossoms
An influential social-media website for arthouse aficionados, Letterboxd, is hitting its stride, reaching 17 million active members with accounts at end of last year. “In 2024, those members wrote 96.4 million reviews, marked 701 million films watched, and made 6.8 million lists, a popular feature,” a Letterboxd press release says. Fans are scattered for upmarket films, … [Read more...] about Arty-Film Website Letterboxd Blossoms
F-Bombs, Family Films Save 2024 Cinema
R-rated, restricted-audience films and gooey all-family films propped up domestic cinema boxoffice in 2024. “Venturing into R-rated territory for the first time paid off in spades as Disney and Marvel’s ‘Deadpool & Wolverine’ — the third installment in Ryan Reynold’s doozy-of-a comic-book-franchise became the top-grossing R-rated film of all time — while Pixar and … [Read more...] about F-Bombs, Family Films Save 2024 Cinema
Epic PR Clash ‘Ends With Us’
The public relations and legal battle also veered into movie marketing issues. According to Baldoni’s attorney Bryan Freedman, the producer of the movie Wayfarer Studios “made the decision to proactively hire a crisis manager prior to the marketing campaign of the film, to work alongside their own representative with Jonesworks employed by Stephanie Jones, due to the multiple … [Read more...] about Epic PR Clash ‘Ends With Us’