The radio industry makes the case for the movie industry to shift a modest slice of its paid-advertising campaigns to double its audience reach. The pitch is to reallocate 20% of the big spending Hollywood makes in linear TV over to audio advertising, which results in no extra cost since the end-total is unchanged. In the data grid (image above), the third column estimates … [Read more...] about Radio Pitches Wide Reach for Movie Ads
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Amazon Emerging as Major Movie Studio
Of all the video streamers, Amazon MGM Studios seems to be emerging in the form of a traditional major studio, particularly evidenced by a robust slate of original films. Pictured are stars taking a group selfie photo at an Amazon presentation (Ben Affleck at center, Vivica A. Fox holding selfie pole at center, and Ryan Gosling at upper right). Amazon MGM made a statement … [Read more...] about Amazon Emerging as Major Movie Studio
‘Minecraft’ Ignites Rowdy Cinema Rally
“A Minecraft Movie” delivered huge boxoffice, but with unexpected rowdy behavior in cinemas by some youthful moviegoers. The Warner Bros. Pictures adaptation of the hit video game generated a blockbuster $130 million domestically its opening weekend, April 3-6, which was double prerelease research tracking. To date, the parental guidance-rated (PG) movie starring Jack Black … [Read more...] about ‘Minecraft’ Ignites Rowdy Cinema Rally
Fan-Made Film Trailers Flourish
Hollywood trade-news website Deadline.com blows the lid off the murky world of unauthorized, fan-made movie trailers. The trailers splice together bits from legitimate Hollywood content that is coupled with manufactured material, often created with artificial intelligence technology. (Pictured above is a screen grab of a fan-made trailer with John Travolta as Superman in a … [Read more...] about Fan-Made Film Trailers Flourish
Best Bet for Netflix: Acquiring Theatricals
Netflix gets a better economic return from licensing hit theatrical films, which are more cost effective and hold up better in viewing than its original films, says researcher Ampere Analysis. “Netflix's big-budget originals like 'Damsel' and 'Lift' burn bright but fade quickly,” says a Hollywood Reporter story by Scott Roxborough, summarizing the Ampere report "Unpacking … [Read more...] about Best Bet for Netflix: Acquiring Theatricals
Wow! $215 for Cinema+Meal
A movie theater in the basement of a posh New York City hotel charges lofty prices up to $215 per person when meal included! The Cannes Cinema is a compact 66-seat movie theater in the basement of the five-star Hotel Barriere Fouquet in New York City, which is located in the trendy and bohemian Tribeca district. Offices for the Tribeca Film Festival are nearby. While … [Read more...] about Wow! $215 for Cinema+Meal
Filmmakers Self-Brand With Text Styles
The Best-Picture Oscar winner Sean Baker uses the same curvy type-face for logo-treatment for all his movies: the flowery, handwriting-like Aguafina Script, which graces his “Anora” (pictured above). A Fast Company magazine article notes top filmmakers tend to use the same typefaces for multiple movies, which is a subtle branding exercise. “Wes Anderson has an obsession … [Read more...] about Filmmakers Self-Brand With Text Styles
Takeaways From Topsy-Turvy Oscar Race
The rough-and-tumble Oscar race imprints a half dozen indelible lessons in Hollywood awards marketing. Going forward, expect rigorous scrubbing for social media accounts of heavily promoted talent and also pushing self-serving boundaries in defining supporting actor/actress. A Variety article by Clayton Davis notes that old but incendiary social media posts by actress Karla … [Read more...] about Takeaways From Topsy-Turvy Oscar Race
IWC Logo, Watches Fuel ‘F1’ Film
Swiss luxury wrist-watch maker IWC is plastered across “F1,” capped by its logo prominently seen in the car-racing movie’s key art for marketing. That marketing image is a closeup of “F1” star Brad Pitt wearing a crash helmet with IWC on the chin-bar (image above), which is sprayed across media from TV commercials to film posters. IWC is a longtime brand sponsor for Formula … [Read more...] about IWC Logo, Watches Fuel ‘F1’ Film
H’wood Saturates Super Bowl Sans Film Ads
Just three film commercials ran in yesterday’s Super Bowl, which is U.S. TV's most expensive advertisement, though Hollywood celebrities and brands were omnipresent. Those pricey in-game spots were for “Thunderbolts,” “How to Train Your Dragon” (screen grab above) and “M3gan: 2.0," out of about 60 total spots. The usual range is four to 10 in-game movie commercials, which … [Read more...] about H’wood Saturates Super Bowl Sans Film Ads