Walmart and Esurance are mounting intriguing ticket-distribution promotional tie-ins to two big-budget summer movies: Warner Bros. “Man of Steel” and Paramount’s “Star Trek Into Darkness." Walmart is the sole seller of special sneak preview tickets for the Superman movie franchise reboot “Man of Steel.” Meanwhile, automobile insurance company Esurance is distributing … [Read more...] about Superman, ‘Trek’ Offer Tix Promos
exhibition
Regal Circuit Runs ‘Iron Man’ Marathon
Regal Entertainment books a one-day theatrical rerelease of three “Iron Man”-related movies in advance of “Iron Man 3,” which premieres nationally May 3. The three-film rerelease occurs Thursday May 2 for “Iron Man”, “Iron Man 2” and “The Avengers 3D.” The following day, “Iron Man 3” premieres nationally from Walt Disney Studios. Regal, which is the nation’s largest … [Read more...] about Regal Circuit Runs ‘Iron Man’ Marathon
Mainstream Films to Screen in Spanish
A mainstream theater circuit, Digital Cinema Destinations (known as Digiplex), will screen major-studio films in Spanish language, in a bid to tap the growing Hispanic demographic in the U.S. The effort will start with Spanish language tracks for some showing of Paramount’s “G.I. Joe: Retaliation” on April 1, 8 and 15; Universal’s “Oblivion” on April 22 and 29; Disney’s … [Read more...] about Mainstream Films to Screen in Spanish
Digital Projection Eclipses Mechanical In Theaters
In 2012, mechanical film projectors were supplanted by digital electronic projection equipment in movie theaters worldwide, according to researcher IHS Screen Digest. The researcher estimates 43,796 2-D digital electronic screens in 2012, 45,545 3D digital screens and 5,500 E-cinema screens in 2012. In contrast, there were just 35,087 mechanical projectors in 2012, down from … [Read more...] about Digital Projection Eclipses Mechanical In Theaters
AMC Publicizes Apatow Film
AMC Theatres is mounting a movie publicity event connected with “This Is 40,” which ties into the circuit’s loyalty program. AMC is hosting a question-and-answer session Nov. 28 with director Judd Apatow at its AMC NorthPark 15 in Dallas. Members of AMC Stubs—which is the circuit’s loyalty program—are given tickets to see “This Is 40” for a by-invitation-only screening prior … [Read more...] about AMC Publicizes Apatow Film
AMC Revamps Consumer Marketing
The nation’s second largest theater, AMC Entertainment has completely revamped its consumer marketing in the past few years. Now the bulk of marketing spending goes into digital, instead of print newspapers, such as online digital platforms where consumer like to express their opinions about movies. “Social media is pervasive and consumers expect brands to be in social … [Read more...] about AMC Revamps Consumer Marketing
In-theater Restaurant Dining Grows
In-theater dining is gaining momentum. National Amusement’s Showcase Cinema is planning a restaurant-style meal service in a Boston-area theater and similar venues are planned for Kansas and suburban Chicago. National Amusements, which is a major circuit in the Northeast United States, will open a Davio’s Cucina restaurant at a to-be-built six-screen multiplex in Chestnut … [Read more...] about In-theater Restaurant Dining Grows
Theaters Host Mini-Fests at Reduced Prices
Movie theaters are rolling out a range of special promotions to try to ingrain the cinema-going habit with showings of older films at discount prices. * Carmike and Regal starts a “Marvel Superhero Movie Marathon” screening movies with Marvel characters simultaneously on May 3 coming just before the premiere of "The Avengers" from Walt Disney Studios the following day. * … [Read more...] about Theaters Host Mini-Fests at Reduced Prices
Some ‘Twilight’ Moviegoers Suffer Convulsions
News reports indicate a some incidents occurred where moviegoers go into convulsions during a scene replete with flashing visuals in “Twilight: Breaking Dawn--Part One.” These apparently spontaneous attacks of jitters call to mind publicity stunts for pure horror films in the 1950s that promised over-the-top frights. This week’s episodes with the “Twilight” audience, which … [Read more...] about Some ‘Twilight’ Moviegoers Suffer Convulsions
Studios Push Fast 60-day VOD Window
Hollywood’s major studios are close to deals for a “premium video-on-demand window” to put movies on TV screens just 60 days after theatrical premiere for $30, prompting denunciation from theaters and some in Hollywood. The timing is odd because studios and theater operators just met in Las Vegas for the CinemaCon convention but the studio premium VOD plans only … [Read more...] about Studios Push Fast 60-day VOD Window