Automaker Honda mounts a big tie-in promotion with drive-in theaters. The car manufacturer roped in film critic Leonard Maltin to host online efforts for Honda’s Save A Drive-In effort and also enlisted Sony Pictures for advanced screenings of animated “Cloudy With a Chance of Meatballs 2.” “In less than three months, many of the 368 remaining drive-ins across the U.S. … [Read more...] about Honda Drives Outdoor Movie-Theater Rescue
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Summer BO Sizzles, Online Marketing Fizzles
Hollywood will rack up a record summer box office haul, despite some big-budget flops, according to a USA Today story package that also points out the limits of social media in marketing. The industry is heading to a $4.7 billion total for summer box office (with days left in the season), compared to $4.4 billion in 2011—the current record. One article of the two-article … [Read more...] about Summer BO Sizzles, Online Marketing Fizzles
In-Cinema Ad Outfit Pushes Digital 2nd Screen
Movie auditoriums are an oasis from the online world, but that doesn’t mean theater circuits aren’t trying to hook on-the-go consumers with digital media. In the TV advertising upfront market, NCM Media Network unveiled some mobile wireless initiatives connected with its core on-screen cinema advertising for its movie theater clients: * In digital online, NCM … [Read more...] about In-Cinema Ad Outfit Pushes Digital 2nd Screen
Superman, ‘Trek’ Offer Tix Promos
Walmart and Esurance are mounting intriguing ticket-distribution promotional tie-ins to two big-budget summer movies: Warner Bros. “Man of Steel” and Paramount’s “Star Trek Into Darkness." Walmart is the sole seller of special sneak preview tickets for the Superman movie franchise reboot “Man of Steel.” Meanwhile, automobile insurance company Esurance is distributing … [Read more...] about Superman, ‘Trek’ Offer Tix Promos
Regal Circuit Runs ‘Iron Man’ Marathon
Regal Entertainment books a one-day theatrical rerelease of three “Iron Man”-related movies in advance of “Iron Man 3,” which premieres nationally May 3. The three-film rerelease occurs Thursday May 2 for “Iron Man”, “Iron Man 2” and “The Avengers 3D.” The following day, “Iron Man 3” premieres nationally from Walt Disney Studios. Regal, which is the nation’s largest … [Read more...] about Regal Circuit Runs ‘Iron Man’ Marathon
Mainstream Films to Screen in Spanish
A mainstream theater circuit, Digital Cinema Destinations (known as Digiplex), will screen major-studio films in Spanish language, in a bid to tap the growing Hispanic demographic in the U.S. The effort will start with Spanish language tracks for some showing of Paramount’s “G.I. Joe: Retaliation” on April 1, 8 and 15; Universal’s “Oblivion” on April 22 and 29; Disney’s … [Read more...] about Mainstream Films to Screen in Spanish
Digital Projection Eclipses Mechanical In Theaters
In 2012, mechanical film projectors were supplanted by digital electronic projection equipment in movie theaters worldwide, according to researcher IHS Screen Digest. The researcher estimates 43,796 2-D digital electronic screens in 2012, 45,545 3D digital screens and 5,500 E-cinema screens in 2012. In contrast, there were just 35,087 mechanical projectors in 2012, down from … [Read more...] about Digital Projection Eclipses Mechanical In Theaters
AMC Publicizes Apatow Film
AMC Theatres is mounting a movie publicity event connected with “This Is 40,” which ties into the circuit’s loyalty program. AMC is hosting a question-and-answer session Nov. 28 with director Judd Apatow at its AMC NorthPark 15 in Dallas. Members of AMC Stubs—which is the circuit’s loyalty program—are given tickets to see “This Is 40” for a by-invitation-only screening prior … [Read more...] about AMC Publicizes Apatow Film
AMC Revamps Consumer Marketing
The nation’s second largest theater, AMC Entertainment has completely revamped its consumer marketing in the past few years. Now the bulk of marketing spending goes into digital, instead of print newspapers, such as online digital platforms where consumer like to express their opinions about movies. “Social media is pervasive and consumers expect brands to be in social … [Read more...] about AMC Revamps Consumer Marketing
In-theater Restaurant Dining Grows
In-theater dining is gaining momentum. National Amusement’s Showcase Cinema is planning a restaurant-style meal service in a Boston-area theater and similar venues are planned for Kansas and suburban Chicago. National Amusements, which is a major circuit in the Northeast United States, will open a Davio’s Cucina restaurant at a to-be-built six-screen multiplex in Chestnut … [Read more...] about In-theater Restaurant Dining Grows