Brad Pitt-produced "Lost City of Z" was rejected in its appeal of a R-rating for "brief violence" in the period drama that is scheduled to premiere in theaters April 21. The movie comes from Amazon Studios and its distributor is Bleecker Street. With the Restricted rating, persons under age 17 must be accompanied by an adult parent or guardian. Presumably, the movie was … [Read more...] about Pitt-produced ‘Lost City’ Loses R-rating Appeal
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Regal Installs Multi-Sensory Cinema Seats
Multi-sensory experiences are coming to movie theaters. Giant circuit Regal Cinemas inked a deal with 4DX cinema for its wind-fog-rain-and-scents atmospherics for audiences. South Korea-based 4DX installs stationary motion sensation seats bundled with sensory experiences. Regal expects 4DX installations at 17 U.S. screens by the end of 2018. 4DX cinema systems currently … [Read more...] about Regal Installs Multi-Sensory Cinema Seats
Par Agrees to Video Revenue Share For Short Window
Paramount Pictures agreed to let two theater chains share in video revenue for two second-tier theatrical films, in exchange for allowing quick video play after theatrical run finishes. Video run will start 17 days after the screen count for each falls under 300 screens. Typically, the theater-to-video window is a minimum of 12 weeks, and this new arrangement looks to be … [Read more...] about Par Agrees to Video Revenue Share For Short Window
AMC Tests Monthly Movie Pass
Major-theater chain AMC Theatres is offering a monthly pass in two cities, seeing if the all-you-can-eat subscription model that made Netflix a success will work in cinema. with film distributors; it’s not clear what box office money should be attributed to what movie, as with a regular ticket purchase. AMC did not respond to a request for more information. The … [Read more...] about AMC Tests Monthly Movie Pass
Regal Bundles VOD with ‘Transformers’
Regal Cinemas is offering two digital download-to-own movies to own for an extra $15 for patrons to “Transformers: Age of Extinction” at its theaters. What is the fourth “Transformers” sci-fi yarn will premiere June 24 via Paramount Pictures (the $15 VOD offer ends July 10). “For only $15 more (on top of a regular cinema ticket), guests get a Super Ticket including two … [Read more...] about Regal Bundles VOD with ‘Transformers’
Fandango Buys Movieclips
Online film ticketing outfit Fandango agreed to buy Movieclips for an undisclosed price in a bid to expand from commerce to becoming a broader movie content destination. Movieclips collects revenue from advertising around its YouTube video, which relies heavily on film distributor-supplied content. “The entire network encompasses a catalog of 45,000 curated film clips, … [Read more...] about Fandango Buys Movieclips
Theaters Take Control of Fathom for Alternative Content
Three of the largest movie theater circuits will take operational control of alternative cinema content provider Fathom Events, which they say will expand its offerings. Fathom projects on cinema screens Broadway shows, music concerts, sports events, unique TV programing and other non-theatrical content. The circuits AMC Entertainment, Cinemark Holdings and Regal Cinema … [Read more...] about Theaters Take Control of Fathom for Alternative Content
Honda Drives Outdoor Movie-Theater Rescue
Automaker Honda mounts a big tie-in promotion with drive-in theaters. The car manufacturer roped in film critic Leonard Maltin to host online efforts for Honda’s Save A Drive-In effort and also enlisted Sony Pictures for advanced screenings of animated “Cloudy With a Chance of Meatballs 2.” “In less than three months, many of the 368 remaining drive-ins across the U.S. … [Read more...] about Honda Drives Outdoor Movie-Theater Rescue
Summer BO Sizzles, Online Marketing Fizzles
Hollywood will rack up a record summer box office haul, despite some big-budget flops, according to a USA Today story package that also points out the limits of social media in marketing. The industry is heading to a $4.7 billion total for summer box office (with days left in the season), compared to $4.4 billion in 2011—the current record. One article of the two-article … [Read more...] about Summer BO Sizzles, Online Marketing Fizzles
In-Cinema Ad Outfit Pushes Digital 2nd Screen
Movie auditoriums are an oasis from the online world, but that doesn’t mean theater circuits aren’t trying to hook on-the-go consumers with digital media. In the TV advertising upfront market, NCM Media Network unveiled some mobile wireless initiatives connected with its core on-screen cinema advertising for its movie theater clients: * In digital online, NCM … [Read more...] about In-Cinema Ad Outfit Pushes Digital 2nd Screen