Across Hollywood, studio executives are suddenly singing the praises of full exclusive cinema runs for movies, and dialing back their infatuation with video streaming. A Variety story by Brent Lang and Rebecca Rubin calls it a case of “Netflix envy" fading. "Lately, Wall Street has soured on the economics of streaming, believing that the media conglomerates that run these … [Read more...] about Hollywood Suddenly Loves Cinema More Than Streaming
exhibition
AMC Tiers Tix Prices by Sightlines
Movie theater chain AMC Theatres will charge premium prices for seats with best view of screens, taking from the live concerts and airlines playbooks that charge more for better-placed locations. Concert and airlines are under fire from dissatisfied consumers, so it’s a head scratcher, other than the AMC variable pricing will certainly be geared for more revenue. Online … [Read more...] about AMC Tiers Tix Prices by Sightlines
Data-Hungry Theaters Eye Branded Credit Cards
In bankruptcies of airlines and other consumer-facing companies, sometimes their most valuable asset are their sideline credit card businesses. After some false starts in past years, exhibition is coming to recognize the value of leveraging such consumer financial relationships to build durable collateral businesses. AMC Entertainment announced its own Visa credit card this … [Read more...] about Data-Hungry Theaters Eye Branded Credit Cards
Cinemas Splurge on Upgrades
Despite the lingering ravages of the pandemic, movie theater operators are making sizeable investments to upgrade and reconfigure their physical plants. It’s something of a surprise because of post-Covid economic uncertainty and most cinema companies are already weighed down with heavy debt. But the capital-expenditure (CapEx) investment cycle is happening in … [Read more...] about Cinemas Splurge on Upgrades
TikTok Adds Cinema Ticket Commerce
Trying to increase its advertising/promotion revenue from film distributors, top social network TikTok has added presentation of local movie start times. The Showtimes on TikTok initiative will facilitate direct online ticket sales as well. TikTok touts its value to Hollywood with its own research showing 52% of moviegoers research a “movie, show or actor through its … [Read more...] about TikTok Adds Cinema Ticket Commerce
Wall Street Bullish on Cinema
Wall Street is always a forward indicator — its job is to anticipate — and the cinema recovery gets a thumbs up from stock analysts. Giant brokerage Morgan Stanley issued an upbeat report on Cinemark Holdings, which is the third ranked U.S. movie-theater chain, and that optimism is broadly spreading that cinema will not only survive but thrive. The praise is significant … [Read more...] about Wall Street Bullish on Cinema
Making Cinema Screens Interactive
Startup MetaMedia has emerged as a leader for cinemas tapping into streaming technology for non-theatrical programs, interactive on-screen content and movies themselves. Non-theatrical content includes red-carpet events, special fan events, teleconferences for corporate clients and educational presentations using cyberspace's the cloud technology. Plus, Metamedia is … [Read more...] about Making Cinema Screens Interactive
Cinemark Nabs 1 Mil Loyalty Members
The third-ranked movie theater circuit just reached 1 million accounts for its main loyalty program, a first for any exhibitor-based offer. The customer lists that such loyalty programs generate are potent tools for use in direct marketing to moviegoers. Launched in December 2017, Cinemark Movie Club now has 3,000 members for each of Cinemark 321 theater locations in the … [Read more...] about Cinemark Nabs 1 Mil Loyalty Members
Cinema Rises From the Dead
After pundits emphatically proclaimed cinema-is-dead/won’t ever come back during the 2020-21 pandemic lockdown, exhibition enjoys a surprisingly swift comeback in 2022. That bounce-back is well deserved. The reasons? Competition from video streaming suddenly diminished when downbeat Netflix earnings April 19 lowered the perceived sky-is-the-limit upside of video … [Read more...] about Cinema Rises From the Dead
Tiny ‘Frequent’ Demo Drives Boxoffice
Cinema is still a “frequent moviegoer” affair. Major studio trade group the Motion Picture Association estimates that 3 percent of the U.S./Canada population accounts for an outsized 34 percent of movie ticket sales. That 3 percent that drive cinema economics are “frequent” attendees, defined as individuals that buy at least 12 movie tickets a year, according to the MPA. … [Read more...] about Tiny ‘Frequent’ Demo Drives Boxoffice