Hollywood marketers are awash in consumer activity data in real time from cyberspace that sometimes point to a need to pivot, according to last week’s Variety Marketing Visionary Awards Presented by Spotify. Hollywood movie marketers have a full plan at the get-go, but the mindset is to be alert to implementing mid-course corrections as well as planned late-stage new … [Read more...] about Film Campaigns Pivot on Datapoints
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‘Godzilla’ Artificial Reality Promo Hooks Fans
A promotion in which film fans integrate videos of themselves in “Godzilla vs Kong” movie backdrops drew millions of interactions, when planted on Facebook, Instagram and Snapchat. It’s a case study of the cutting edge of movie promotions using digital media. The concept: fans could express their allegiance by posing with their favorite monster, emulating its powers, and … [Read more...] about ‘Godzilla’ Artificial Reality Promo Hooks Fans
Paramount+ Pushes Discount Streaming Bundle
Corporate sibling video-on-demand streamers Paramount+ and Showtime roll out a price cut by selling themselves as a bundled package in the increasingly crowded and booming VOD landscape. The VOD package provides two options priced to consumers at $9.99/month in the Essential Plan or $12.99 for the Premium Plan, whose main differentiators are being more commercial free, 4K video … [Read more...] about Paramount+ Pushes Discount Streaming Bundle
Dispute Over ‘Pulp Fiction’ Image
Movie posters can become as beloved as their source material, which is driving an unusual lawsuit over who owns the key art image from 1994 crime yarn “Pulp Fiction.” The photographer who shot the iconic poster image of actress Uma Thurman lying on her stomach seductively puffing on a cigarette next to a large pistol claims he owns the imagery, and is suing “Pulp Fiction” … [Read more...] about Dispute Over ‘Pulp Fiction’ Image
Scandal! Marketing Downplays Disgraced Actor
Bad publicity over a suddenly disgraced actor has Hollywood’s publicity machine in high gear scrambling to minimize Armie Hammer in the latest marketing messaging for his two upcoming film releases. Hammer was exposed for communicating cannibalistic and sex-abuse desires toward women a month ago, creating a controversy imperiling audience reception for movies "Crisis" and … [Read more...] about Scandal! Marketing Downplays Disgraced Actor
Universal Mounts Horror Image Contest
A major studio built on a foundation of horror films 109 years ago, Universal Pictures now mounts a contest soliciting amateur-made posters and other marketing images celebrating the fright genre. Universal’s Out of the Shadows contest is partnered with onliner Tongal, which is a digital platform connecting businesses with vendors providing graphics/creative services to … [Read more...] about Universal Mounts Horror Image Contest
Taco Bell Parodies Horror Film Trailers
Movie trailers are ingrained in popular culture evidenced by others imitating. These include TV series promotions trying to capture a cinema-like prestige and consumer goods, such as the Taco Bell restaurant chain. “The Craving” advertising campaign for Taco Bell spoofs youth horror film trailers. It’s the sixth round of Taco Bell TV commercials playing off film trailers, … [Read more...] about Taco Bell Parodies Horror Film Trailers
‘Joker’ Trailer Presses Violence Buttons
Movie marketers aim to create marketing messages that elicit an emotional response from consumers, and “Joker” takes this notion to an extreme. A new trailer projecting film violence created a real-world uproar of worries that the Warner Bros. comic book adaptation of “Joker” will trigger unbalanced people to acts of mayhem. A New York Post story (see below) quotes … [Read more...] about ‘Joker’ Trailer Presses Violence Buttons
Some Movie Trailers Skip Digital
Sidestepping the saturated digital landscape, movie marketers are screening some trailers only in-theaters. For example, Warner Bros. Pictures is making a 40-second teaser for "Birds of Prey: Harley Quinn" is seen only as attached to the studio's horror yarn "It: Chapter Two." Writes Richard Newby in the Hollywood Reporter: "Warner Bros. took a similar route with the … [Read more...] about Some Movie Trailers Skip Digital
‘Aquaman’ Makes Splash with Character-specific Posters
Here’s an attention-getting assortment of character-specific movie posters for “Aquaman,” which Warner Bros. Pictures yarn Dec. 21. The sci-fi fantasy drama is rated PG-13. “With the release of James Wan’s Aquaman a little over a month way, Warner Bros. has decided that it’s time for audiences to start familiarizing themselves with the main players in the underwater drama,” … [Read more...] about ‘Aquaman’ Makes Splash with Character-specific Posters