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Fan-Made Film Trailers Flourish

April 4, 2025 by Robert Marich Leave a Comment

Hollywood trade-news website Deadline.com blows the lid off the murky world of unauthorized, fan-made movie trailers. The trailers splice together bits from legitimate Hollywood content that is coupled with manufactured material, often created with artificial intelligence technology. (Pictured above is a screen grab of a fan-made trailer with John Travolta as Superman in a … [Read more...] about Fan-Made Film Trailers Flourish

Filmmakers Self-Brand With Text Styles

March 10, 2025 by Robert Marich Leave a Comment

The Best-Picture Oscar winner Sean Baker uses the same curvy type-face for logo-treatment for all his movies: the flowery, handwriting-like Aguafina Script, which graces his “Anora” (pictured above). A Fast Company magazine article notes top filmmakers tend to use the same typefaces for multiple movies, which is a subtle branding exercise. “Wes Anderson has an obsession … [Read more...] about Filmmakers Self-Brand With Text Styles

Classic Monsters Enjoy Film Revival

January 20, 2025 by Robert Marich Leave a Comment

monster movie remade

Remakes, sequels and re-imagings of classic monster movies dribble to cinema and TV screens, but that small but steady flow is now a torrent. Five sizable films are hitting cinema and TV screens. Universal Pictures premiered “Wolf Man” (marketing image above) in cinemas this weekend and Netflix has “Frankenstein” coming later this year from auteur Guillermo del Toro, among … [Read more...] about Classic Monsters Enjoy Film Revival

Hot Tech Looks Cool in Faux Film Trailer

June 10, 2024 by Robert Marich Leave a Comment

Artificial intelligence company Perplexity employs the traditional film trailer format as newfangled tech goes old school in its consumer marketing. Perplexity is an “answer engine” that employs AI. AI capabilities and startup companies are revolutionizing computing, achieving huge valuations with investors, and closely held startup Perplexity is trolling for human users. … [Read more...] about Hot Tech Looks Cool in Faux Film Trailer

‘Civil War’ Cleverly Disguises Its Politics

April 15, 2024 by Robert Marich Leave a Comment

A24-distributed “Civil War” is a surprise cinema hit over the weekend, defying odds since such topical-political movies are typically boxoffice poison. The R-rated violent drama from distributor A24 posted a hefty $25.7 million over the April 12-14 weekend, exceeding tracking-research expectations. The dystopian action film set in the near future presents the United States … [Read more...] about ‘Civil War’ Cleverly Disguises Its Politics

‘Haunting in Venice’ Downplays Pedigree, Hypes Horror

September 19, 2023 by Robert Marich Leave a Comment

“A Haunting in Venice” is based on an Agatha Christie mystery novel, but the theatrical film adaptation was marketed as a horror film, ignoring its best-selling author pedigree. What gives? It seems Walt Disney Studios decided that moviegoers are not moved by literary acclaim, but horror sells at the boxoffice.  Christie, who died in 1976, did not get noticeably … [Read more...] about ‘Haunting in Venice’ Downplays Pedigree, Hypes Horror

Ken Makes ‘Barbie’ Sizzle

August 12, 2023 by Robert Marich Leave a Comment

live ken doll

“Barbie” walked a marketing tightrope with Job No. 1 being to satisfy the core girl audience of the toy line while at the same time pushing different messages to adult demographics. To go wider, the breezy Ken character delivered dry humor, a police mug-shot photo of the Barbie character showed her being busted (Ken too), and other out-of-character self-parody was introduced … [Read more...] about Ken Makes ‘Barbie’ Sizzle

Artificial Intelligence Jolts Marketing

April 20, 2023 by Robert Marich Leave a Comment

Arnold Schwarzenegger

The media-tech industry made an abrupt pivot in recent months embracing artificial intelligence (AI) that is upending movie marketing in data analysis, content creation, and interacting with audiences. Proponents say the computer technology possesses extraordinary capabilities to craft persuasive content and messages of all kinds. AI is the simulation of human intelligence … [Read more...] about Artificial Intelligence Jolts Marketing

Netflix Markets Titles, Less the Brand

April 7, 2023 by Robert Marich Leave a Comment

mystery movie

Netflix is shifting its marketing focus to individual titles instead of its brand, finding a general messaging of value and breadth-of-content is no longer compelling, according to a New York Times article. The video streaming industry leader, with 230 million subscribers worldwide, finds subscribers restless and prone to canceling to jump to emerging competition from … [Read more...] about Netflix Markets Titles, Less the Brand

Searching for Catchy Movie Titles

March 16, 2023 by Robert Marich Leave a Comment

Getting a movie title right is of growing importance as the entertainment landscape gets cluttered by mushrooming digital media, says a Variety story by Rebecca Rubin. When research screenings audiences didn’t warm to “Something’s Wrong With Rose,” the Variety story says, Paramount Pictures renamed its 2022 horror film “Smile." The scare flick went on to generate $107 in … [Read more...] about Searching for Catchy Movie Titles

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  • Film Fest Ovations Stoke Marketing
  • Radio Pitches Wide Reach for Movie Ads
  • Amazon Emerging as Major Movie Studio
  • ‘Minecraft’ Ignites Rowdy Cinema Rally
  • Fan-Made Film Trailers Flourish
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  • Filmmakers Self-Brand With Text Styles

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