• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • About Marketing Movies
  • About the Author
  • What experts say
  • Buy the book
  • Contact
movie marketing news

Marketing Movies

Film marketing news, features

  • news
  • Movie studios
    • Independents
  • exhibition
    • Cinema distribution
  • creative
  • promotion
    • Product placement
    • Merchandise
  • advertising
    • Prints & advertising
  • publicity
    • Talent
  • digital
    • Digital distribution
    • Digital marketing

cinema distribution

Financier Disses Pairing VOD With Cinema

March 8, 2022 by Robert Marich Leave a Comment

sci-fi film

A financier that invested billions of dollars in producing films with Warner Bros. Pictures asserts in a lawsuit that simultaneous streaming with cinema premieres diminishes economic return, especially from piracy spawned by streaming. Australian media company Village Roadshow (VRS) sued Warners for premiering its calendar 2021 film slate (17 theatricals) on corporate … [Read more...] about Financier Disses Pairing VOD With Cinema

Booking Classics in Cinemas

November 30, 2021 by Robert Marich Leave a Comment

classic film

Focused on their new release slates, movie companies generally offload the cinema bookings of their older films. United Kingdom-based Park Circus the leader in distributing classics and retrospectives as a sales agency and distribution company. "Sales agent” means has deals to book screenings of back-catalog movies of Hollywood’s major studios plus others. Park Circus gets … [Read more...] about Booking Classics in Cinemas

Female Demo Lags in Cinema Rebound

November 15, 2021 by Robert Marich Leave a Comment

female movie

Cinema-going is bouncing back but one troubling trend is apparent. The female demographic — particularly older women — are not returning to movie theaters at their prepandemic proportion. And it remains to be seen if female underrepresentation is only temporary or permanent, which would be a blow to the cinema industry. Females accounted for 51% of the population, but only … [Read more...] about Female Demo Lags in Cinema Rebound

Popcorn Films Pop in Pandemic

November 2, 2021 by Robert Marich Leave a Comment

boxoffice hit

Recovering cinema-going in the U.S./Canada is being led by films in genres attracting the youth demographic, according to a Variety analysis. On the other hand, titles catering to older audiences have languished, which is no surprise because the pandemic hits oldsters hardest, keeping them cautious about mingling with crowds like cinema audiences. “Much of this year’s bounty … [Read more...] about Popcorn Films Pop in Pandemic

Indies Battle Cinema Marketing Costs

August 23, 2021 by Robert Marich Leave a Comment

anime hit

There’s an unfolding tug-of-war over independent films, defined as titles not distributed by Hollywood’s five major studios. Cinemas want to keep them on their silver screens while video streamers, which enjoy more-favorable economics, are siphoning them away. Distributors of indie movies generally want theatrical release, but cinema marketing costs are a perennial obstacle. … [Read more...] about Indies Battle Cinema Marketing Costs

BO Reporting Going Underground Again?

April 20, 2021 by Robert Marich Leave a Comment

tenet action film

One little-appreciated outgrowth of pandemic-related “the new normal” is that reporting boxoffice grosses immediately and publicly has become irregular. For about a quarter century previously, industry allowed cinema ticket sales revenue to be publicly announced quickly, though it’s little remembered that previously those figures were confidential (explained further … [Read more...] about BO Reporting Going Underground Again?

Analysts Map Cinema’s Future

February 5, 2021 by Robert Marich Leave a Comment

Marvel superhero theatrical

Business analysts looking beyond the current Covid-19 pandemic disruption see a comeback picture for the silver screen. That's the case even though the customary 120-to-90-day window shrinks between theatrical and TV (such as video streamers like Netflix) and Hollywood trying different combinations of cinema/streaming sequencing for individual movies or batches of … [Read more...] about Analysts Map Cinema’s Future

Hollywood’s ♥️ Affair: Still ‘Dating’ Cinema

December 29, 2020 by Robert Marich Leave a Comment

Next James Bond movie

Hollywood still shows its love for cinema, despite the naysayers. Lost in the current theatrical release depression is that movie distributors continue to aggressively schedule cinema premieres months and even years ahead, when the Covid-19 is expected to be gone. Such film release scheduling is known as “dating” in Hollywood parlance. And, yes, such dating can be undone. … [Read more...] about Hollywood’s ♥️ Affair: Still ‘Dating’ Cinema

Cinemas Craft Durable VOD Model

November 20, 2020 by Robert Marich Leave a Comment

The Rise of Gru

The movie-release window for video-on-demand after cinema is getting more crowded, in what should be viewed as good news because a durable formula is being hashed out that works for both Hollywood and cinema. Earlier this week, the nation’s #3 theater chain Cinemark cinched a deal for the Universal Pictures slate and separately Warner Bros. unveiled a combination … [Read more...] about Cinemas Craft Durable VOD Model

Indie ‘True’ Shines Amid Pandemic

November 12, 2020 by Robert Marich Leave a Comment

"True to the Game 2" poster.

An independent film, “True to the Game 2,” made an impact in national box office laid low by Corona-19 pandemic. Over the Nov 6-8 boxoffice weekend, the urban action film took in $290,000 from 247 locations with a per screen average of $1,174—a good showing in the virus social-distancing era. That per-screen average appears to rank #2 nationally among all films in … [Read more...] about Indie ‘True’ Shines Amid Pandemic

« Previous Page
Next Page »

Primary Sidebar

Learn Film Marketing

Robert Marich's "Marketing to Moviegoers" is the essential guide to selling films in a multiplatformed world. For students and industry pros alike.

  • About author Robert Marich
  • Industry pros review the book
  • Read excerpts from the film marketing book
  • Buy the movie marketing book

Search by keywords

Search by category

Recent posts

  • ‘Lilo’ Propelled by Merchandise Boom
  • Film Fest Ovations Stoke Marketing
  • Radio Pitches Wide Reach for Movie Ads
  • Amazon Emerging as Major Movie Studio
  • ‘Minecraft’ Ignites Rowdy Cinema Rally
  • Fan-Made Film Trailers Flourish
  • Best Bet for Netflix: Acquiring Theatricals
  • Wow! $215 for Cinema+Meal

Tags

affinity groups arthouse awards bombs branding buzz campaigns-strategy controversy critics data demographics documentaries economics education expenses festivals genre genres history-memorablia messaging mobile-wireless movie trailers organizations out-of-home posters regulations social media video-marketing windows

Copyright © 2025 Robert Marich · All rights reserved · Privacy · Contact