Once considered a strength, the Marvel Cinematic Universe that interconnects movies and comic books has become a drag. New theatrical film “The Marvels” generated a disappointing $47 million over the Nov. 10-12 premiere weekend, the lowest of any big-budget movie in the modern era of adapting Marvel comic books to cinema screens. And stumbles have become a trend in which three … [Read more...] about Marvel Film Universe Gets Too Inbred
cinema distribution
‘Freddy’s’ Boxoffice Pops Despite Peacock Streams
Horror film “Five Nights at Freddy’s” achieved amazing premiere boxoffice despite its simultaneous run on the Peacock video streaming service. Just a $20 million movie production, “Freddy’’s” posted a humongous $80 million domestically (U.S. and Canada) for Universal Pictures for the Oct. 27-29 weekend while streaming concurrently on Peacock. Both Universal and Peacock are … [Read more...] about ‘Freddy’s’ Boxoffice Pops Despite Peacock Streams
Cinema Forecast: Snap-Back by 2025
Consultancy PwC forecasts that global cinema revenue will surpass pre-pandemic levels in 2025 at a projected $46.6 billion worldwide, compared with $43 billion in 2019. The 2025 figure is the sum of $43 billion in boxoffice (ticket sales) plus another $3.3 billion in on-screen advertising. That’s according to PwC’s mammoth annual “Global Entertainment & Media Outlook” … [Read more...] about Cinema Forecast: Snap-Back by 2025
Labor Strife Crimps Film Marketing
The strike by Hollywood screenwriters might seem distant to film marketing, which focuses on release-ready films, but labor turmoil is taking a toll on cinema premieres. Myriad secondary impacts from Hollywood labor strife are crimping movie marketing: * Uncertainty that film talent will do publicity for finished films. * Awards events are under boycott threat. * TV … [Read more...] about Labor Strife Crimps Film Marketing
Ranking Films by Cost Vs. Boxoffice
The original “Avatar” from 2009 is the all-time boxoffice champ with nearly $3 billion in global boxoffice, but data website Information Is Beautiful (IIB) identifies other cinema high achievers using other metrics. The IIB post “What is the Most Successful Hollywood Movie of All Time?” provides hard-to-get business data on the 500 most significant theatrical films going back … [Read more...] about Ranking Films by Cost Vs. Boxoffice
Burnout Worries for Marvel Cinema Universe
Boxoffice for the Marvel Cinema Universe (MCU) has been impressive over 15 years, but there are signs lately of declining audience enthusiasm and burnout for comic-book adaptations. “Ant-Man and the Wasp: Quantumania” opened with a sizeable $106.1 million in domestic (U.S. and Canada) boxoffice for the weekend of Feb. 17-19. Walt Disney Studios distributes the film … [Read more...] about Burnout Worries for Marvel Cinema Universe
Even ‘Avatar 2’ Can’t Fix China Doldrums
There’s little chance for a return to past highs for Hollywood in the China cinema market, which is the world’s second largest overall. And it’s not just because of pandemic. While “Avatar: The Way of Water” is a blockbuster, Chinese regulators reduced theatrical distribution slots for foreign imports — meaning Hollywood films — that in years past bulked up overall cinema … [Read more...] about Even ‘Avatar 2’ Can’t Fix China Doldrums
Streaming Film Gets Cinema Run
Sensing a gap in theatrical releases, Paramount Pictures has added a limited cinema run for made-for-streaming urban film “On the Come Up.” Time is short because the PG-13-rated youth drama is scheduled to premiere on the Paramount+ streaming service Friday, Sept 23. “On the Come Up” was well received at a Toronto International Film Festival screening days ago, giving … [Read more...] about Streaming Film Gets Cinema Run
Wall Street Bullish on Cinema
Wall Street is always a forward indicator — its job is to anticipate — and the cinema recovery gets a thumbs up from stock analysts. Giant brokerage Morgan Stanley issued an upbeat report on Cinemark Holdings, which is the third ranked U.S. movie-theater chain, and that optimism is broadly spreading that cinema will not only survive but thrive. The praise is significant … [Read more...] about Wall Street Bullish on Cinema
Making Cinema Screens Interactive
Startup MetaMedia has emerged as a leader for cinemas tapping into streaming technology for non-theatrical programs, interactive on-screen content and movies themselves. Non-theatrical content includes red-carpet events, special fan events, teleconferences for corporate clients and educational presentations using cyberspace's the cloud technology. Plus, Metamedia is … [Read more...] about Making Cinema Screens Interactive