Did MGM goose up “Valkyrie” marketing spend to trigger third-party monetization? Corporate decisions about how much marketing spending a movie gets often hinge on hidden considerations, which a New York Post article says is the case with “Valkyrie–the Tom Cruise-fronted thriller set in the Nazi high command. In a story headlined “MGM goes for broke on ad campaign for … [Read more...] about Financiers Drive MGM Marketing Spend?
prints & advertising
‘Delgo’ Flop Highlights Risks For Outsiders
A tech-industry tycoon thought that he saw a void in the children’s animation movie business and stepped up with his own $40 million production of animated fantasy “Delgo.” This sounds like the start of a fairy tale story, but this one has an unhappy ending. “Delgo”--which was reportedly supported by a $20 million theatrical marketing campaign--is one of the all-time bombs … [Read more...] about ‘Delgo’ Flop Highlights Risks For Outsiders
Oliver Stone Film Nabs P&A Funding
Oliver Stone’s “W.” movie about President George W. Bush cobbled together $30 million in financing from overseas sources because investors in the U.S. found the project uncommercial. A “Wall Street Journal” article notes that an Australian company – Omnilab Media – invested another $25 million to pay for marketing costs-referred to as prints-and-advertising (or … [Read more...] about Oliver Stone Film Nabs P&A Funding
Indie Snags Prints & Ads Funding
Prints and advertising funds provide marketing expenses for films financed with other money. Indie film company Regent Releasing says that its $50 million P&A fund hired Proud Mary Entertainment to find and contract marketing deals for its financing vehicle. Says a Regent press release, “The fund was established through Merrill Lynch to provide strategic print and … [Read more...] about Indie Snags Prints & Ads Funding
Theatrical Marketing Costs Rise in 2005
With box office suffering a slide, Hollywood is warming to the idea of reducing marketing expenses in theatrical release to bolster profits. But analysts should be careful about trimming their forecasts of future studio spending on prints and advertising. Hollywood's tough talk about cost control looks to be an exercise in wishful thinking. First let's assume the axe would … [Read more...] about Theatrical Marketing Costs Rise in 2005