Movie distributors placed just one cinema commercial in TV’s Super Bowl telecast, although Hollywood was all over the Feb. 7 sports events with video streamers, celebrities, and loads of imagery from famous movie/TV content. The telecast carried six movie-related commercials in streaming and streaming platforms, especially Paramount+, which is a corporate sibling of Super … [Read more...] about Streamers Supplant Films in Super Bowl
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Five Movie Ads Pop in Super Bowl Broadcast
Domestic theatrical movie releases accounted for five of the 62 expensive TV commercials in the Fox Broadcasting telecast of the Super Bowl football game yesterday. That's in line with the four-to-eight slots in the past. Movies were joined by some relatively-new media cousins: TV services such as the Disney+ streaming service, which accounted or another four paid … [Read more...] about Five Movie Ads Pop in Super Bowl Broadcast
Cyberspace Hosts ‘Advertiser Unfriendly’ Spots
YouTube is selling advertising around its video streaming content that is raunchy, edgy and controversial—and the top prospect are R-rated movie marketers. Putting forward edgy content runs counter to a broad trend in online media like YouTube of stretching to provide image-conscious advertisers non-controversial content environments. “YouTube wants to help creators who … [Read more...] about Cyberspace Hosts ‘Advertiser Unfriendly’ Spots
Global P&A Often Surpasses Production Cost
Deadline.com's annual analysis of single-picture profit/loss indicates marketing costs continue climb and often surpass the production expense of major-studio films. The reality of surging marketing costs runs counter to some (ill-conceived) predictions that social media and other online media would replace costly TV advertising (ill-conceived because wide-reach TV is need to … [Read more...] about Global P&A Often Surpasses Production Cost
Movie Ads Down In Super Bowl, But TV Streamers Rise
TV’s premiere advertising event, the Super Bowl received just four-and-a-half theatrical motion picture commercials -- at the low end of the 4-8 spots range by historical standards. In last year's telecast of pro football's championship game, movie studios bought eight commercials for films. However, this year Hollywood was also conspicuous with acting and music celebrities … [Read more...] about Movie Ads Down In Super Bowl, But TV Streamers Rise
Ad Spend, Audience Test Central in Beatty Film Spat
Warren Beatty's passion project "Rules Don't Apply" became a financial flop in 2016 at the box office, but still-boiling lawsuits from investors reveals behind-the-scenes disputes over marketing. Creative talent, financiers and studio executives battled over interpreting audience reactions in prerelease test screenings, selection of its holiday release date, creative … [Read more...] about Ad Spend, Audience Test Central in Beatty Film Spat
Pepsi investment in ‘Uncle Drew’ pays off
Soft drink marketer Pepsi seems to have hit the jackpot producing urban basketball comedy-yarn movie “Uncle Drew,” which cracked the top 10 grossers in two consecutive weekends and rolled up a respectable $30 million in domestic box office June 29-July 8. That’s for a movie, which is distributed by Lionsgate, costing only about $20 million to produce -- cheap by major-studio … [Read more...] about Pepsi investment in ‘Uncle Drew’ pays off
Dissecting ‘Geostorm’ Flop: Reshoots Couldn’t Save It
Warner Bros. disaster yarn 'Geostorm' bombed and a Deadline.com analysis lays the blame on an incoherent on-screen story that furious behind-the-scene scrambling did not completely repair. The $120+ million production grossed just $13.3 million domestically in its premiere three-day weekend to tepid reviews from critics and audiences exiting theaters. Warner Bros. Pictures … [Read more...] about Dissecting ‘Geostorm’ Flop: Reshoots Couldn’t Save It
Facebook Conversations Get Fandango Movie Plugs
You knew this was going to happen eventually. Facebook is using artificial intelligence to identify conversations about current movies to drop in paid commercial messaging for Fandango, the movie ticketing service. The messaging will include local playdates and pricing inserted in Facebook Messenger. "It ís totally convenient! Or completely creepy," muses an article in … [Read more...] about Facebook Conversations Get Fandango Movie Plugs
Update on Faith-based Audience Marketing
The faith-based movie audience for Hollywood films gets star treatment in two articles with slightly different takes on the increasingly-important moviegoers influenced by their religious beliefs. Deadline.comís Michael Cieply notes that box office was soft for faith films in 2016. "The faith audience is clearly taking a break from the movies," Cieply wrote. "Actually, 2016 … [Read more...] about Update on Faith-based Audience Marketing