Walt Disney Studios penciled in “Captain American 3” on May 6, 2016, setting up a faceoff with an untitled Superman-and-Batman movie already scheduled on that date by Warner Bros. “A lot can happen with jockeying dates,” writes Deadline.com, “especially this far out on the schedule. But it does seem as though Disney/Marvel is drawing a line in the sand against its DC Comics … [Read more...] about Captain America Stalks Superman in 2016
Tribeca Lands Bank Sponsor, Splits Financial
Boston-based Santander Bank kicks off its first-time sponsorship of the Tribeca Film Festival in New York City with a sweepstakes. The “official bank” of the fest, Santander offers prizes of tickets to a private screening and a private reception attended by Robert De Niro. “The Festival attracts hundreds of thousands of people each year who patronize local businesses and … [Read more...] about Tribeca Lands Bank Sponsor, Splits Financial
Penalties Tag ‘Olympus Fallen’ Ads
The Federal Communications Commission proposed $2 million in penalty fines connected with TV commercials for the movie “Olympus Has Fallen” because of use of the distinctive emergency alert system audio tones. FilmDistrict released the R-rated thriller a year ago and the $70 million production grossed $99 million domestically. Says an Adweek story by Katy Bachman: “Blatantly … [Read more...] about Penalties Tag ‘Olympus Fallen’ Ads
‘Noah’ Endures Extensive Research Screenings
Paramount Pictures “made and (audience) tested as many as half-a-dozen of its own” edited versions of the Biblical drama “Noah,” starring Russell Crowe, according to a lengthy article in the Hollywood Reporter. The retelling of the Noah’s Ark story of global flooding, which was produced for $125 million with New Regency Productions, is scheduled to premiere March … [Read more...] about ‘Noah’ Endures Extensive Research Screenings
Branded Briefcase Stars in ‘Mitty’ Poster
The Zero Halliburton luggage company placed one of its briefcases in the film “The Secret Life of Walter Mitty” and it is even pictured in the movie’s poster. The briefcase that Ben Stiller holds in the “Mitty” movie and poster is a branded model from the luggage manufacturer. The PG-rated “Mitty” movie was underwhelming at the box office for 20th Century Fox with $55 … [Read more...] about Branded Briefcase Stars in ‘Mitty’ Poster
‘Need For Speed’ Showcases Ford Car
The Ford Mustang car gets a starring role in “Need for Speed” with an on-screen product placement before the same 2015 model appears in automobile dealer showrooms in autumn. It’s derived from the 2013 Shelby GT500. The yet-to-be rated movie premieres March 14 from Disney’s Buena Vista Distribution, which markets for the producer DreamWorks Studios. The “Need For Speed” … [Read more...] about ‘Need For Speed’ Showcases Ford Car
Theaters Take Control of Fathom for Alternative Content
Three of the largest movie theater circuits will take operational control of alternative cinema content provider Fathom Events, which they say will expand its offerings. Fathom projects on cinema screens Broadway shows, music concerts, sports events, unique TV programing and other non-theatrical content. The circuits AMC Entertainment, Cinemark Holdings and Regal Cinema … [Read more...] about Theaters Take Control of Fathom for Alternative Content
Facebook Launches Vid Ads With Film ‘Divergent’
Today’s another milestone in digital media history. Facebook launched its first video advertising inserted in its news feed, and the inaugural advertiser is the movie “Divergent." Lionsgate/Summit will premiere the not-yet-rated action adventure film March 21, 2014. “Facebook is calling this first campaign for ‘Divergent’ a test, but it’s clear from the pitch that at least … [Read more...] about Facebook Launches Vid Ads With Film ‘Divergent’
Weinstein Aims ‘Philomena’ Beef At Critic
The Weinstein Co. bashes in a “New York Times” advertisement a professional film critic who pans its drama film “Philomena,” which triggered a battle in the press. Film distributor TWC urges readers to see the movie to “Decide For Yourself.” In a lengthy opinion article today, New York Post critic Kyle Smith defends his review. “I found the film lazy, contrived, with a … [Read more...] about Weinstein Aims ‘Philomena’ Beef At Critic
Christian Film Stokes Group-Tix Sales
Documentaries and films with strong appeal to identifiable affinity groups are ideal for cinema group sales, and “Son of God” is a case in point. The 20th Century Fox release appeals to faith-based audience, which is an intense affinity group. Group sales started yesterday—three months before its Feb. 28, 2014, cinema premiere. The PG-13-rated movie is a period drama that … [Read more...] about Christian Film Stokes Group-Tix Sales