These credit cards stand out! Chase Card Services is offering three different “Star Wars”-themed credit cards using nifty movie images. They’re available to consumers who use Disney Visa Credit cards. Disney Credit Card members get discounts on merchandise and Star Wars limited-time offers. “In addition, all Disney Visa Credit Cardmembers can have access to the … [Read more...] about ‘Star Wars’ Images Adorn Credit Cards
Trailer Houses Booming
A Los Angeles Times article says that the business of creating movie trailers has exploded, as creative boutique ad agencies have mushroomed that craft marketing materials for film distributors. “About 15 years ago, there were only a dozen or so companies distilling motion pictures down to 2 1/2-minute previews. Now there are more than 100,” says the article by Ryan … [Read more...] about Trailer Houses Booming
Par Agrees to Video Revenue Share For Short Window
Paramount Pictures agreed to let two theater chains share in video revenue for two second-tier theatrical films, in exchange for allowing quick video play after theatrical run finishes. Video run will start 17 days after the screen count for each falls under 300 screens. Typically, the theater-to-video window is a minimum of 12 weeks, and this new arrangement looks to be … [Read more...] about Par Agrees to Video Revenue Share For Short Window
Director Laments ‘Terminator’ Trailer Tells Too Much
The director of “Terminator: Genisys” feels that the sci-fi movie’s trailers revealed too much, in a rare public airing of common behind-the-scenes tensions over marketing decisions. In an Uproxx Movies story by Mike Ryan, director Alan Taylor laments the trailers contained too many plot spoilers in conveying that “Terminator: Genisys” is an original story, and thus more than … [Read more...] about Director Laments ‘Terminator’ Trailer Tells Too Much
Mercedes Helps Drive ‘Jurassic’ Marketing
German carmaker Mercedes Benz is back as a tie-in promotion partner with Universal Pictures for the next installment of the “Jurassic” dinosaur movies, shouldering a big chunk of the media costs for marketing. “Jurassic World,” which is the fourth movie of the sci-fi yarn and represents a reboot of the movie franchise, is scheduled for a June 12 premiere in the United States … [Read more...] about Mercedes Helps Drive ‘Jurassic’ Marketing
Recalling ‘Gandhi’s’ Famous Oscar Run
Back in the 1980s when I was a cub reporter on the marketing beat, I had a memorable encounter with film marketing expert Marvin Antonowsky over his handling of Oscar nominated movie “Gandhi.” Antonowsky died earlier this week. I knew I wouldn’t be able to reach him on the day Oscar nominations were announced, so I made a deal to interview him in advance on how Oscars … [Read more...] about Recalling ‘Gandhi’s’ Famous Oscar Run
‘Blart 2’ Ties Segway Record to Premiere
Sony Pictures orchestrated a publicity stunt at the premiere for “Paul Blart: Mall Cop 2” by drumming up two Guinness World Records firsts connected to the Segway personal transport vehicles seen in the movie. The publicity stunt was incorporated in the red-carpet premiere for the PG-rated youth comedy movie, which hits theaters next Friday. record, which yields some breadth … [Read more...] about ‘Blart 2’ Ties Segway Record to Premiere
‘Furious 7’ Flogs Social Media
The car-crazed movie “Furious 7” is riding high in social media, including the clout of its stars, for what is projected as a huge opening. Trade news website Deadline.com says that “film’s social-media outreach has been through the roof. RelishMix cites the “Fast & Furious” brand as the most social in terms of reach and engagement combined. ‘Furious … [Read more...] about ‘Furious 7’ Flogs Social Media
‘Pixels’ Pulls 34.3m Vid Views in 24 Hours
Sony Pictures says the trailer for its animated “Pixels” movie generated 34.3 million online streams in its first 24 hours, which is best ever for the studio. The prior best was 22 million streams for “The Amazing Spider-Man 2.” “The studio leveraged official channels as well as social pages for Sony, Sony Pictures, Sony Pictures international markets, Sony Electronics, … [Read more...] about ‘Pixels’ Pulls 34.3m Vid Views in 24 Hours
Why ‘American Sniper’ Hits Marketing Bullseye
Feb 15 late addition: “NY Post” article link and quote citing success of films and TV programs that show a "frank admiration for the sacrifice, bravery and personal nobility of the men doing the fighting." Feb. 14, 2015- A big part of audience marketing is selecting the right tone, as evidenced by Warner Bros. surprise blockbuster “American Sniper,” which avoided being … [Read more...] about Why ‘American Sniper’ Hits Marketing Bullseye