Tom Cruise wears Oakley-branded sport eyewear prominently in death-defying stunts in “Mission: Impossible – The Final Reckoning,” putting the EssilorLuxottica label in the spotlight. Cruise is seen close-up hanging on to a flying prop airplane (image above) while wearing clear wrap-around Oakley sport glasses, and the image is in marketing materials as well as the movie … [Read more...] about Cruise’s Sport Glasses on a ‘Mission’
‘Lilo’ Propelled by Merchandise Boom
Walt Disney Studios bet that live-action kids film “Lilo & Stitch,” which opened to blockbuster boxoffice, was worth a remake. The original generates a billion dollars a year in licensed merchandise sales stemming from the 2002 all-animated film of the same name. “Last year alone, 'Lilo & Stitch' consumer products generated an estimated $2.5 billion-plus, … [Read more...] about ‘Lilo’ Propelled by Merchandise Boom
Film Fest Ovations Stoke Marketing
Lengthy audience standing ovations have become de rigueur for premieres at the Cannes Film Festival, which provides a marketing tool for publicity. In the image above, the Cannes fest premiere for “Being Maria” gets a standing ovation in 2024 for director Jessica Palud and Matt Dillon (at center). Photo: John Sears - CC. A Deadline.com story by Nancy Tartaglione notes … [Read more...] about Film Fest Ovations Stoke Marketing
Radio Pitches Wide Reach for Movie Ads
The radio industry makes the case for the movie industry to shift a modest slice of its paid-advertising campaigns to double its audience reach. The pitch is to reallocate 20% of the big spending Hollywood makes in linear TV over to audio advertising, which results in no extra cost since the end-total is unchanged. In the data grid (image above), the third column estimates … [Read more...] about Radio Pitches Wide Reach for Movie Ads
Amazon Emerging as Major Movie Studio
Of all the video streamers, Amazon MGM Studios seems to be emerging in the form of a traditional major studio, particularly evidenced by a robust slate of original films. Pictured are stars taking a group selfie photo at an Amazon presentation (Ben Affleck at center, Vivica A. Fox holding selfie pole at center, and Ryan Gosling at upper right). Amazon MGM made a statement … [Read more...] about Amazon Emerging as Major Movie Studio
‘Minecraft’ Ignites Rowdy Cinema Rally
“A Minecraft Movie” delivered huge boxoffice, but with unexpected rowdy behavior in cinemas by some youthful moviegoers. The Warner Bros. Pictures adaptation of the hit video game generated a blockbuster $130 million domestically its opening weekend, April 3-6, which was double prerelease research tracking. To date, the parental guidance-rated (PG) movie starring Jack Black … [Read more...] about ‘Minecraft’ Ignites Rowdy Cinema Rally
Fan-Made Film Trailers Flourish
Hollywood trade-news website Deadline.com blows the lid off the murky world of unauthorized, fan-made movie trailers. The trailers splice together bits from legitimate Hollywood content that is coupled with manufactured material, often created with artificial intelligence technology. (Pictured above is a screen grab of a fan-made trailer with John Travolta as Superman in a … [Read more...] about Fan-Made Film Trailers Flourish
Best Bet for Netflix: Acquiring Theatricals
Netflix gets a better economic return from licensing hit theatrical films, which are more cost effective and hold up better in viewing than its original films, says researcher Ampere Analysis. “Netflix's big-budget originals like 'Damsel' and 'Lift' burn bright but fade quickly,” says a Hollywood Reporter story by Scott Roxborough, summarizing the Ampere report "Unpacking … [Read more...] about Best Bet for Netflix: Acquiring Theatricals
Wow! $215 for Cinema+Meal
A movie theater in the basement of a posh New York City hotel charges lofty prices up to $215 per person when meal included! The Cannes Cinema is a compact 66-seat movie theater in the basement of the five-star Hotel Barriere Fouquet in New York City, which is located in the trendy and bohemian Tribeca district. Offices for the Tribeca Film Festival are nearby. While … [Read more...] about Wow! $215 for Cinema+Meal
Filmmakers Self-Brand With Text Styles
The Best-Picture Oscar winner Sean Baker uses the same curvy type-face for logo-treatment for all his movies: the flowery, handwriting-like Aguafina Script, which graces his “Anora” (pictured above). A Fast Company magazine article notes top filmmakers tend to use the same typefaces for multiple movies, which is a subtle branding exercise. “Wes Anderson has an obsession … [Read more...] about Filmmakers Self-Brand With Text Styles