There’s little chance for a return to past highs for Hollywood in the China cinema market, which is the world’s second largest overall. And it’s not just because of pandemic. While “Avatar: The Way of Water” is a blockbuster, Chinese regulators reduced theatrical distribution slots for foreign imports — meaning Hollywood films — that in years past bulked up overall cinema … [Read more...] about Even ‘Avatar 2’ Can’t Fix China Doldrums
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Video Game Builds ‘Avatar 2’ Ecosystem
The groundwork for a multimedia “Avatar” universe is coming into focus from Walt Disney Studios. Merchandise licensee Ubisoft Entertainment just unveiled “Avatar: Frontiers of Pandora," a first-person video game that fleshes-out the sci-fi epic’s far-away world. The source sci-fi movie “Avatar” is the all-time box-office champ grossing $760.5 domestically (and $2.85 billion … [Read more...] about Video Game Builds ‘Avatar 2’ Ecosystem
‘Avatar’ Ecosystem To Help Drive Sequels
Filmmaker Jim Cameron is laying the groundwork for sequels to 2009 blockbuster “Avatar.” New York City-based SapientNitro will create an Avatar “ecosystem” in pre-release marketing to warm up audiences for theatrical sequels distributed by 20th Century Fox. “Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron’s Lightstorm … [Read more...] about ‘Avatar’ Ecosystem To Help Drive Sequels
Slot Machines License ‘Avatar’
I’m going to have to add a new category to the list of movie licensed merchandise—the slot machine! Gambling equipment manufacturer IGT has two slot machines that are movie themed: James Cameron’s Avatar and James Cameron’s Avatar Treasure of Pandora. The slots are “packed with iconic imagery from the film and industry-first innovation. IGT collaborated with Twentieth … [Read more...] about Slot Machines License ‘Avatar’
Cigarette Tussle Over ‘Avatar’
Cigarette smoking is increasingly drawing ire from activists who want an R-rating slapped on any film with characters puffing as a child protection measure. A “New York Times” article by A.O. Scott said smoking seems to be the enduring controversy from 20th Century Fox’s “Avatar”—the blockbuster in which viewers claim to see all kinds of other messages. In the PG-13 film, … [Read more...] about Cigarette Tussle Over ‘Avatar’
Imax Screens 16-Minute ‘Avatar’ Clip
In its extensive discussion of trailers, “Marketing to Moviegoers: Second Edition” calls them essentially “free samples” of movies. Now, 20th Century Fox is taking the trailer concept to an extreme level with “Avatar,” which is the Jim Cameron (“Titanic”) sci-fi epic set for Dec. 18 theatrical release. A “Los Angeles Times” article says big-screen Imax theaters will present … [Read more...] about Imax Screens 16-Minute ‘Avatar’ Clip
‘Avatar’ Toys Tout Augmented Reality
Mattel is trying to put some special sauce on its toy line licensed from upcoming theatrical “Avatar” by touting there’s online content unique to each toy. A press release from the toy company calls the special content “augmented reality technology.” Says a Mattel press release: “Each action figure, vehicle and creature in the product line will come with a 3-D web tag, … [Read more...] about ‘Avatar’ Toys Tout Augmented Reality
Hard Times Grip Cinema
Hard times have hit the cinema business as the Bronx region with 1.4 million residents lost one of its two multiplexes; Walt Disney Studios' once-dependable comic book adaptations are sputtering; and Paramount Pictures struggles to sell itself. While recent developments are mostly unfavorable, Sony Pictures Entertainment agreed to buy movie-and-a-meal Alamo Drafthouse … [Read more...] about Hard Times Grip Cinema
‘Freddy’s’ Boxoffice Pops Despite Peacock Streams
Horror film “Five Nights at Freddy’s” achieved amazing premiere boxoffice despite its simultaneous run on the Peacock video streaming service. Just a $20 million movie production, “Freddy’’s” posted a humongous $80 million domestically (U.S. and Canada) for Universal Pictures for the Oct. 27-29 weekend while streaming concurrently on Peacock. Both Universal and Peacock are … [Read more...] about ‘Freddy’s’ Boxoffice Pops Despite Peacock Streams
Ken Makes ‘Barbie’ Sizzle
“Barbie” walked a marketing tightrope with Job No. 1 being to satisfy the core girl audience of the toy line while at the same time pushing different messages to adult demographics. To go wider, the breezy Ken character delivered dry humor, a police mug-shot photo of the Barbie character showed her being busted (Ken too), and other out-of-character self-parody was introduced … [Read more...] about Ken Makes ‘Barbie’ Sizzle