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Agent 007 Anchors Pinball Machine

September 26, 2022 by Robert Marich Leave a Comment

Sean Connery in 007 pinball
An old-school pinball machine has mechanical flippers and is adorned with James Bond /Agent 007.

The James Bond spy-thriller property and its most famous Agent 007, Sean Connery, anchor a mechanical pinball machine in limited quantities. Chicago-based Stern Pinball launches its James Bond 007 series of hardware priced at three tiers for $6,999 to $12,999.

playfield of 007 pinball.
Top playfield of the Agent 007 pinball game.

“Stern’s James Bond 007 cornerstone pinball machine,” says a press release, “highlights film footage and iconic music from the films that built the 007 legend: ‘Dr. No’ (1962), ‘From Russia With Love’ (1963), ‘Goldfinger’ (1964), ‘Thunderball’ (1965), ‘You Only Live Twice’ (1967) and ‘Diamonds Are Forever’ (1971).”

The pinball machines incorporate Stern’s Insider Connected system that enables players to interact a global network of users. So, the machines are thoroughly modern with Internet connections while being traditional mechanical, tactile recreation equipment.

These are full-size pinball machines suitable for retail arcades, but are expected to be purchased by home enthusiasts and collectors. The commercial arcades increasingly employ video devices, though these businesses will often sprinkle in some traditional mechanical pinball machines.

Stern spent a year developing its James Bond 007 series of machines, and expects to launch a bigger assortment in the years to come, including a big tie-in to the 007 movie franchise’s 60th anniversary in 2023.

007 pinball machine
The 007 pinball machines are full size.

The pinball machine required licensing intellectual property from James Bond movie producer EON Productions/Danjaq, film company MGM Studios and Aston Martin for reproducing its sports car.

“We created a pinball adventure capturing the suspense, action and humor from this beloved film series,” Gary Stern, chairman and CEO, says in the press release.

There were two other 007 pinball machines decades ago: one based on “Moonraker” in the 1980s and the other connected to “GoldenEye” in the 1990s. The 007 property has also been licensed to Scientific Games for slot machine used for gambling in betting environments.

Other recent Stern Pinball titles include Rush Godzilla, The Mandalorian, Led Zeppelin, Avengers: Infinity Quest, Teenage Mutant Ninja Turtles, Stranger Things, Elvira’s House of Horrors, Jurassic Park, Black Knight: Sword of Rage, The Munsters, the Beatles, Deadpool, Iron Maiden, Guardians of the Galaxy, Star Wars, Aerosmith, Ghostbusters, KISS, Metallica, Game of Thrones, The Walking Dead, Star Trek, AC/DC, Batman and Spider-Man.

Related content:

  • Press Release: New James Bond 007 Pinball Machines
  • YouTube: Official Pinball Video Trailer

Filed Under: merchandise, news, talent Tagged With: branding, history-memorablia

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