More than a dozen out-of-state colleges and universities set up study-in-Los Angeles programs to plug their students directly into the Hollywood eco-system, says an article in the Los Angeles Business Journal.
“These satellite campuses are expanding in size and in the scope of their studies,” says the weekly newspaper’s article by Robert Marich, author of the book “Marketing to Moviegoers.” “No longer simply transplanting courses from their out-of-state mothership schools, some offer only-in-L.A. course work. Further, after originally importing only film and television media studies students, these programs increasingly include students majoring in arts; business; finance; design; marketing; and communications, such as digital media and journalism, say educators.”
A big part of these study-in-L.A. programs are internships with local businesses, which plug students into real-world business environments. There is also class work typically held in commercial office space converted to class rooms or offices on Hollywood studio lots.
Emerson College in Boston is the most conspicuous with a purpose-built 10-story building on Sunset Boulevard that includes classrooms and a living-quarters dormitory. Space in the building is rented to other schools. The building can house 200 live-in students. Other colleges and universities cluster students at apartments in the region.
Among the schools with study-in-Hollywood programs are Arizona State University, Boston University, Bradley University in Illinois, Chicago’s DePaul University, Boston’s Emerson College, New York University, Quinnipiac University in Connecticut, New York-based Syracuse University and Philadelphia’s Temple University.
Out-of-state schools promote their programs with pictures of palm trees, and promises of “hiking in Laurel Canyon,” which is the enclave above the Sunset Strip where world-famous music rock stars congregated in the 1960s and 1970s.
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