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New ‘Star Wars’ Prepares 20 Book Tie-ins

May 6, 2019 by Robert Marich Leave a Comment

star wars book
This “Skywalker”-themed book of photos and graphics will be the last of succession of “Star Wars” books.

Walt Disney Studios arranged for a whopping 20 book tie-ins to the last installment of the “Star Wars” saga. “Star Wars: The Rise of Skywalker” is scheduled to premiere Dec. 20 and is not yet rated, but expect a PG-13/Parental Guidance for ages under 13 as the audience classification.

“While these titles will include some hints and Easter eggs for the new film, the majority of these titles will feature all-new stories following the events of ‘Star Wars: The Last Jedi,’ ” Lucasfilm’s creative director of publishing Michael Siglain told StarWars.com about the new book line. Easter eggs are elements in marketing materials that contain hidden meaning, such as inside jokes. “The Rise of Skywalker”-related books hit the market starting in October to stoke interest in the December film release.

Related content:

  • ‘Star Wars: The Rise of Skywalker” Publishing Tie-ins Revealed
  • Discussing The ‘Star Wars’ Publishing Landscape with Lucasfilm’s Michael Siglain
  • “Star Wars: The Rise of Skywalker” Publishing Tie-ins Announced

Filed Under: merchandise Tagged With: branding

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