Multi-sensory experiences are coming to movie theaters. Giant circuit Regal Cinemas inked a deal with 4DX cinema for its wind-fog-rain-and-scents atmospherics for audiences. South Korea-based 4DX installs stationary motion sensation seats bundled with sensory experiences.
Regal expects 4DX installations at 17 U.S. screens by the end of 2018. 4DX cinema systems currently operate in 268 theaters in 41 countries. 4DX cinemas charge roughly an $8 premium for admission tickets and enhance cinema experience like 3-D/three-dimensional projection.
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