‘Emoji’ Movie Claims First Cell-phone Trailer

I’m always on the look-out for movie marketing firsts, and here Sony Pictures claims one.

Sony Pictures rolled out what it asserts is the “world’s first-ever vertical movie trailer designed especially for mobile users” for animated “The Emoji Movie.” The not-yet-rated “Emoji Movie” is scheduled for domestic theatrical premiere Aug. 4, 2017, so this is a long-lead marketing tactic.

A Sony press release promises the trailer opens “the never-before-seen secret world inside your smartphone. For the first 24 hours, the trailer will be optimized for mobile users and best viewed on the phone.”

There’s also tie-ins with Candy Crush Saga, Dropbox, Instagram, Just Dance®, Spotify, Twitter, YouTube and other online entities.  “The teaser trailer will launch with these partners and others equaling a social footprint of nearly 700 million followers,” says the press release.

Related content:

• Moviegoers Go Inside The World Of Their Phone – On Their Phones – As Sony Pictures Animation Launches The World’s First-Ever Mobile Teaser For “The Emoji Movie”