Paramount Pictures’ movie about the Benghazi, Libya attack on a diplomatic outpost in which four Americans were killed in 2012 is being marketed heavily to political conservatives, though the $50 million production isn’t an overtly political movie.
Says a Hollywood Reporter article, “Paramount, along with director Michael Bay and the other filmmakers, have maintained that ‘13 Hours: The Secret Soldiers of Benghazi’ is apolitical, but a marketing campaign aimed largely at conservatives indicates they know what they have: a movie that will appeal to red states far more than blue ones. Tracking, in fact, bears this out: Pre-release surveys show the film has the least traction in liberal areas of the Northeast and Northwest.”
The THR article by Paul Bond adds that Paramount Pictures bought TV commercials on the most-conservative of cable news channels Fox News, Fox Business News and professional football—which is a big draw for men generally.
The drama “13 Hours” ranked a so-so fourth its premiere weekend (Jan 15-17), trailing comedy “Ride Along 2” that was #1. It’s holding fourth place as of Monday.
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