Sony Pictures says the trailer for its animated “Pixels” movie generated 34.3 million online streams in its first 24 hours, which is best ever for the studio. The prior best was 22 million streams for “The Amazing Spider-Man 2.”
“The studio leveraged official channels as well as social pages for
Sony, Sony Pictures, Sony Pictures international markets, Sony Electronics, and Sony Rewards, as well as the Xperia Lounge on Sony Mobile and Sony’s Times Square Billboard. Worldwide viewership of the trailer continues to grow as support extends to PlayStation, Crackle, Sony Retail Stores and Sony International Television,” says a studio press release.
The comedy animated film “Pixels” is about an alien invasion inadvertently triggered by earth’s old and violent video games. It is scheduled for premiere July 24.
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