Disney Consumer Products unveiled some pricey shoes, jewelry and drinking glasses tied to live-action movie “Cinderella.”
There are $4,595 glass slippers from designer Jimmy Choo. A crystal “I Have Arrived” necklace is priced at $599.95. “Cinderella and Prince Charming” glass champagne drinking flutes are $75 a pair. Obviously, this expensive film merchandise is not kids’ stuff.
“For Disney’s third princess-themed mega-film in two years, the traditionally kid-centric media juggernaut and its licensees are making a big play for women’s spending,” says a “Washington Post” article by Drew Harwell. Disney is “hoping modern-day princesses will spring for fairy-tale wear not for their daughters or little sisters, but for themselves.”
“Cinderella” opens today and Disney banking on its appeal to adults more than blockbuster animated “Frozen,” which was a sensation with kids and particularly girls after its November 2013 debut.
Related content:
- What $4,595 “Glass Slippers” Say About Disney Princesses
- The Designer Cinderella-Inspired Glass Slippers Have Been Revealed
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