The next James Bond spy adventure film “Spectre” landed a product placement deal with Belvedere vodka. It’s a consumer-product category made famous with the “shaken, not stirred” instruction from the super-cool British movie spy dating back to the 1960s.
Sony Pictures will release “Spectre” domestically Nov. 6, 2015.
Smirnoff was the prior vodka placement, though other brands including Finlandia have taken that slot.
A Belvedere press release is vague on details other than saying
it will produce two limited-edition vodka lines tied to the movie. Belvedere will also tub-thump its “Spectre” tie-in starting in February at beverage locations. Sony Pictures president of theatrical marketing Dwight Caines is quoted in the PR.
Belvedere is a Polish-distilled vodka that is distributed by luxury goods giant LVMH.
Audiences seem to enjoy the array of luxury brands seen in James Bond films, which next time around will include a modern version of the iconic Aston-Martin British sports car brand. The movie franchise is owned by MGM.
As book “Marketing To Moviegoers: Third Edition” says, the 007 product placement was a “landmark when the James Bond movie character ordered a martini with vodka in 1963’s ‘Dr. No’ (with instructions it be shaken, not stirred). The liquor industry said the scene was a catalyst for a wholesale consumer shift away from gin.”
Related content:
Leave a Reply